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Trending short videosAdobe MAX new features overview
J

@jason_swet

Instagram 路 Speaker address

@jason_swet Anyone in the art direction space is going to want to save this. 馃憖 So excited to be at Adobe MAX this year! Who鈥檚 here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner

View original on Instagram

The edit1 shot 路 29 text
Shots Text0:45

Performance

Views
560.7K
Likes
28.1K
Comments
15
Engagement
5%
Outlier
3.6脳
Length 路 29 Oct 2025
0:45

Video #12162 路 Speaker address

Adobe MAX new features overviewfrom @jason_swet

[01]

Overview

The speaker, an art director, discusses new features in Adobe Creative Cloud announced at Adobe MAX. He highlights features in Photoshop and Premiere, including Harmonize, Generative Upscale, new adjustment layers, and object mask. He encourages viewers to check out the updates and shares that he is at Adobe MAX for the first time.

[02]

Simple outline

  1. 1State event excitement
  2. 2List new features
  3. 3End with call

[03]

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[04]

Classification

Format
Speaker address
Concepts
Tutorial / How To
Elements
Text OverlayScreen Recording
Account
BrandPersonal Brand
Topics
DesignMarketingApp

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

Art director's favorite year...

Verbal hook 路 40%

It's an art director's favorite time of year, Adobe Max.

Visual hook 路 5%

The speaker gestures with his hands while looking directly at the camera, with a microphone prominently displayed in the foreground.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Expresses excitement for Adobe MAX, framing it as a favorite time for art directors.

Payoff

Reiterates the importance of the updates and encourages viewers to engage at Adobe MAX.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Adobe MAX Feature Showcase

An art director highlights new Adobe Creative Cloud features, emphasizing their impact on workflow efficiency.

  1. 1

    Event Announcement

    Announces Adobe MAX and the partnership to showcase new features.

  2. 2

    Photoshop Feature 1: Harmonize

    Introduces the 'Harmonize' feature in Photoshop, highlighting its benefits for compositing mockups.

  3. 3

    Photoshop Feature 2: Generative Upscale

    Presents the 'Generative Upscale' feature, emphasizing its constant utility.

  4. 4

    Photoshop Feature 3: Adjustment Layers

    Showcases new adjustment layers (temperature and tint) in Photoshop.

  5. 5

    Premiere Feature 4: Object Mask

    Introduces the 'Object Mask' feature in Premiere (beta), noting the rebranding to Adobe Premiere.

Themes

  • Software updates
  • Art direction
  • Creative workflow

Techniques

  • Screen recording
  • Text overlay
  • Direct address

Trends

  • Software updates
  • Adobe MAX

Post caption

Anyone in the art direction space is going to want to save this. 馃憖 So excited to be at Adobe MAX this year! Who鈥檚 here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner

Text overlays

  • title 路 beginning

    Art

  • title 路 beginning

    favorite

  • title 路 beginning

    year...

  • contextual 路 middle

    Harmonize

  • informational 路 middle

    they just announced

  • informational 路 middle

    and I'm partnering

  • informational 路 middle

    with Adobe Creative Cloud

  • informational 路 middle

    the ones

  • informational 路 middle

    to miss.

  • title 路 middle

    1. HARMONIZE

  • informational 路 middle

    Game changer

  • informational 路 middle

    compositing mock ups

  • informational 路 middle

    for your

  • informational 路 middle

    craziest ideas.

  • title 路 middle

    2. GENERATIVE

  • title 路 middle

    UPSCALE

  • informational 路 middle

    this constantly.

  • title 路 middle

    3. NEW ADJUSTMENT LAYERS

  • informational 路 middle

    And over in Premiere (beta)

  • title 路 middle

    4. OBJECT MASK

  • informational 路 middle

    also rebranded -

  • title 路 middle

    5. PREMIERE REBRAND

  • informational 路 middle

    It's just Adobe Premiere

  • informational 路 middle

    up my workflow.

  • informational 路 end

    up my workflow.

  • informational 路 end

    the updates

  • informational 路 end

    at Adobe MAX

  • informational 路 end

    the first time

  • informational 路 end

    you're here too.

Transcript

It's an art director's favorite time of year, Adobe Max. They just announced new features and I'm partnering with Adobe Creative Cloud to share the ones you don't wanna miss. As an art director, these are the new features I'm most excited about. First in Photoshop, Harmonize, game changer for art directors, compositing mock ups for your craziest ideas. Also, generative upscale. I'm gonna use this constantly. Two new adjustment layers, temperature and tint. And over in premier beta, we have object rank. Also rebranded, it's just Adobe Premiere now. But don't worse, you're still a pro. It's the little things that honestly really speed up my workflow. Don't miss all the updates announced this year at Adobe Max. I'm here for the first time, so let me know if you're here too.

Adobe MAX new features overview | Viral Hooks