@kellybadakdesign
Instagram 路 Vlog
@kellybadakdesign some thoughts I had from last weeks 99U conference with @adobe in NYC! 馃殨馃崕馃椊 it was so much fun to meet and connect with some old and new friends! ^_^ #Adobe99U #CreativeCollective
@kellybadakdesign
Instagram 路 Vlog
@kellybadakdesign some thoughts I had from last weeks 99U conference with @adobe in NYC! 馃殨馃崕馃椊 it was so much fun to meet and connect with some old and new friends! ^_^ #Adobe99U #CreativeCollective
Performance
Video #42188 路 Vlog
[01]
The creator vlogs her experience attending the Adobe 99U conference in New York, sharing her key takeaways about the rapid changes in the creative industry. She reflects on the importance of community, the central theme of adaptability discussed at the event, and concludes that she feels more excited and empowered about the future of creative work.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 45%
Adobe invited me to
Verbal hook 路 40%
Adobe invited me to their ninety nine new conference in New York last week, and here are my thoughts.
Visual hook 路 15%
A selfie-style shot of the creator holding up her conference badge directly to the camera, immediately establishing the context and her personal involvement in the event.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish credibility by referencing an exclusive event or notable brand, then promise a personal reflection or takeaway to create intrigue.
Payoff
Deliver a broad, empowering conclusion that synthesizes the key insight and encourages the audience to take control of their future within the evolving landscape.
[08]
The structural pattern this video runs on
Framework
The Experience Transformation
To transform a personal experience into a relatable narrative by framing it as the solution to a common industry-wide anxiety, culminating in a key insight and an emotional shift from negative to positive.
The Shared Anxiety
Articulate a common fear or problem prevalent within the target audience's field, establishing an immediate point of connection and relatability.
The Community Antidote
Position the experience as a communal solution, emphasizing the power of shared space and dialogue to address the previously stated problem.
The Vulnerability Validation
Provide proof of the experience's authenticity by highlighting its lack of pretense and its focus on genuine, unresolved challenges, which builds trust.
The Distilled Insight
Identify and reveal the single most important word, concept, or lesson learned from the experience, providing a clear and valuable 'aha' moment for the viewer.
The Emotional Transformation
Explicitly state the shift in feeling from a negative state (e.g., anxiety, fear) before the experience to a positive one (e.g., excitement, hope) after, demonstrating the tangible impact.
some thoughts I had from last weeks 99U conference with @adobe in NYC! 馃殨馃崕馃椊 it was so much fun to meet and connect with some old and new friends! ^_^ #Adobe99U #CreativeCollective
contextual 路 beginning
Adobe invited me to
contextual 路 beginning
their 99U conference
title 路 beginning
here are my thoughts
informational 路 beginning
the creative world
informational 路 middle
change could be a scary thing
informational 路 middle
refreshing and validating to share a space with other creatives
informational 路 middle
every speaker had a different take
informational 路 middle
where the future of creative work is heading with other creatives
informational 路 middle
adaptability
informational 路 end
I left feeling more excited than anxious about where things are going
informational 路 end
at the end of the day the creative world is constantly evolving
informational 路 end
and what matters is that creatives stay in control of it
Adobe invited me to their ninety nine new conference in New York last week, and here are my thoughts. The creative world is changing really best. And, of course, change could be a scary thing. So it was just so refreshing and validating to share a space with other creatives and talk about how we can actually move forward and succeed with all of it. Every speaker had a different take and nobody was pretending to have it all figured out, which was actually really comforting. Tier nine u was a space for me to learn, connect, and navigate where the future of creative work is heading with other creatives. And the word that kept coming up for me all day was adaptability. I left feeling more excited than anxious about where things are going. I realized that I didn't have to figure this out alone. At the end of the day, the creative world is constantly evolving, and what matters the most is that creatives stay in control of