Viral Hooks
Trending short videosAspect ratio guide for creators
J

@johnbucog

Instagram · Speaker address

@johnbucog This is how to ASPECT RATIO Comment “Aspect Ratio” to get my Cheat Sheet #5120x1080 #creator #trend #editing

View original on Instagram

The edit1 shot · 41 text
Shots Text0:35

Performance

Views
1.5M
Likes
127.6K
Comments
12.4K
Engagement
9.6%
Outlier
5.9×
Length · 27 Sept 2025
0:35

Video #12519 · Speaker address

Aspect ratio guide for creatorsfrom @johnbucog

[01]

Overview

The creator introduces the topic of aspect ratios and explains the different aspect ratios that content creators need to know. He covers 9x16, 4x3, and 16x9, and then prompts viewers to comment for a cheat sheet.

[02]

Simple outline

  1. 1State the topic
  2. 2Introduce aspect ratio
  3. 3Explain use case
  4. 4Offer cheat sheet

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

let me fix that.

Verbal hook · 45%

Let me fix that.

Visual hook · 5%

Close-up shot of a person's eyes looking directly at the camera.

[06]

Hook template

Steal this for your own video

[Common mistake your audience makes]? Let me fix that.

  • — Still guessing which video shape to export for each platform? Let me fix that.
  • — Overcooking your chicken every single time? Let me fix that.
  • — Sending invoices that clients ignore for weeks? Let me fix that.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Teases a problem and offers a solution, creating immediate anticipation.

Payoff

Offers a cheat sheet for export settings, incentivizing engagement through comments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Aspect Ratio Breakdown

Presents a series of aspect ratios, explaining their use cases and emotional impact.

  1. 1

    The Re-Entry

    Re-establishes the creator's presence and sets the stage for the topic.

  2. 2

    The Topic Intro

    Clearly states the subject matter: aspect ratios for creators.

  3. 3

    Aspect Ratio 1: Vertical Standard

    Introduces the first aspect ratio (9x16) and its primary use case (mobile).

  4. 4

    Aspect Ratio 2: Nostalgic Feel

    Introduces the second aspect ratio (4x3) and its emotional association (nostalgia).

  5. 5

    Aspect Ratio 3: Widescreen Classic

    Introduces the third aspect ratio (16x9) and its common applications (YouTube, movies).

Themes

  • video editing
  • content creation
  • social media

Techniques

  • text overlays
  • video editing
  • direct address

Trends

  • short-form video
  • educational content

Post caption

This is how to ASPECT RATIO Comment “Aspect Ratio” to get my Cheat Sheet #5120x1080 #creator #trend #editing

Text overlays

  • title · beginning

    let me fix that.

  • title · beginning

    okay!

  • title · beginning

    now that we're back,

  • title · beginning

    this is every ASPECT

  • title · beginning

    you *need* to know

  • title · beginning

    as a CREATOR

  • title · middle

    FIRST,

  • title · middle

    is 9x16

  • title · middle

    this is the

  • title · middle

    vertical

  • title · middle

    optimized

  • title · middle

    FOR

  • title · middle

    MOBILE.

  • title · middle

    then

  • title · middle

    we have...

  • title · middle

    NOSTALGIA

  • title · middle

    widely used in

  • title · middle

    SHORT

  • title · middle

    and

  • title · middle

    projects aimed for an

  • title · middle

    and intimate feel

  • title · middle

    okay, finally

  • title · middle

    we have 16x9.

  • title · middle

    THE

  • title · middle

    WIDESCREEN

  • title · middle

    CLASSIC.

  • title · middle

    used across

  • title · middle

    but now it's on

  • title · middle

    instagram?

  • title · end

    personal aspect ratio

  • title · end

    CHEAT SHEET

  • title · end

    with

  • title · end

    EXPORT

  • title · end

    SETTINGS,

  • title · end

    Comment

  • title · end

    "Aspect Ratio"

  • title · end

    and I'll

  • title · end

    send it to you.

  • contextual · middle

    9 x 16

  • contextual · middle

    4 x 3

  • contextual · middle

    16 x 9

Transcript

Let me fix that. Okay. Now that we're back, this is every aspect ratio you need to know as a creator. First is nine by 16. This is the vertical standard, optimized for mobile. Music videos, short films, and projects aimed for an emotional and intimate feel. Okay, finally we have 16 by nine, the widescreen classic, Used across YouTube and movies, but now it's on Instagram. If you want my personal aspect ratio cheat sheet with export settings, comment aspect ratio below, and I'll send it to you.