Viral Hooks
Trending short videosHorizontal to vertical video editing tutorial
O

@omgadrian

Instagram · Talking Head Edit

@omgadrian In today’s age where we need to deliver content in every aspect ratio, I’ll be showing you how I can take my one horizontal video and make it fit for vertical and so much more. Using Adobe Premiere Pro and Photoshop together with the Generative Fill tool, I’m able to fill in the blank space that horizontal video leaves within the vertical aspect ratio. Both applications are in @adobecreativecloud. Check it out to give yourself the tools you need to take your content to the next level #AdobePartner #tutorial #filmmaking

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Engagement
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Video #9535 · Talking Head Edit

Horizontal to vertical video editing tutorialfrom @omgadrian

[01]

Overview

The creator starts by revealing a scenic background is actually a VFX trick to introduce the problem of aspect ratios, then provides a step-by-step tutorial on using Adobe's Generative Fill to expand horizontal footage into vertical video.

[02]

Simple outline

  1. 1Hook with visual deception
  2. 2Reveal behind-the-scenes reality
  3. 3State creator problem
  4. 4Demonstrate software solution
  5. 5Show final result

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToSurprise RevealBuying List
Elements
Screen RecordingVFXText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

FILMING FOR ALL ASPECT RATIOS

Verbal hook · 50%

Pretty sick backdrop. Right? Well, what if I told y'all all of this was fake?

Visual hook · 25%

A cinematic shot of a car in front of a stunning mountain sunset backdrop that suddenly glitches or transitions to reveal a mundane parking lot.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Perfect Facade: Presents a high-quality, seemingly finished visual product to establish authority and aesthetic appeal.

Payoff

The Restored Reality: Displays the final result again, but now the viewer understands the technical magic behind it, validating the tutorial.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Illusion-Reveal Tutorial

Hooks viewers by shattering a visual illusion, then uses that deconstruction to justify a specific technical solution.

  1. 1

    The Double Deception

    Systematically breaks the viewer's trust in the visual by revealing two layers of artifice (the fake background and the hidden aspect ratio).

  2. 2

    The Contextual Pivot

    Transitions from the visual trick to the practical industry problem that necessitates such tricks (delivering content in multiple formats).

  3. 3

    The Solution Bridge

    Introduces the specific toolset as the only bridge between the raw footage and the desired output.

  4. 4

    The Workflow Sprint

    A rapid-fire, step-by-step demonstration of the technical process, emphasizing speed and ease over complexity.

Themes

  • AI in creativity
  • Content optimization
  • Workflow efficiency

Techniques

  • Generative fill
  • Aspect ratio conversion
  • Visual bait and switch

Trends

  • AI editing tools
  • Vertical video optimization

Post caption

In today’s age where we need to deliver content in every aspect ratio, I’ll be showing you how I can take my one horizontal video and make it fit for vertical and so much more. Using Adobe Premiere Pro and Photoshop together with the Generative Fill tool, I’m able to fill in the blank space that horizontal video leaves within the vertical aspect ratio. Both applications are in @adobecreativecloud. Check it out to give yourself the tools you need to take your content to the next level #AdobePartner #tutorial #filmmaking

Text overlays

  • title · beginning

    FILMING FOR ALL ASPECT RATIOS

  • contextual · beginning

    #ADOBEPARTNER

  • branding · middle

    Ps

  • branding · middle

    Pr

  • informational · middle

    Generative Fill

Transcript

Pretty sick backdrop. Right? Well, what if I told y'all all of this was fake? What if I also told you that I filmed this horizontally? Because in today's age, we need to deliver content in every aspect ratio. But when using Adobe Photoshop and Premiere Pro better, which both are included in Creative Cloud, they gotcha covered. Okay, so worst, let's take our horizontally filmed clip in Premiere Pro, export a screen rank, and now we're going to open it in Photoshop and select everything up tier, click Generative Fill, type in whatever you want, hit Generate, and boom. Pretty sick, right? And now we're gonna import it back into Premiere Pro. Let's put it on a track right above our footage. And there we go. Just like that, we turned our horizontal video and made it fit for vertical. You can check it out now to give yourself the tools you need to take your content to the next level.

Horizontal to vertical video editing tutorial | Viral Hooks