@creators
Instagram · Talking Head Edit
@creators @jun_yuh explains how you can use Insights to understand content performance and improve content strategy 📈💡
Trending short videosHow to fix bad retention graphs
The edit1 shot · 7 text
Shots Text1:14
Performance
- Views
- 3.4M
- Likes
- 16.9K
- Comments
- 1.1K
- Engagement
- 0.5%
- Outlier
- 12.5×
- Length · 5 Mar 2026
- 1:14
Video #19762 · Talking Head Edit
How to fix bad retention graphsfrom @creators
[01]
Overview
The creator establishes massive credibility, introduces the concept of retention curves varying by video duration, and then systematically breaks down three specific duration categories (short, medium, long). For each category, he displays a 'bad' retention graph and provides a highly specific, actionable content strategy (rehooks, transformations, hook stacking) to fix the drop-off, concluding with a call to follow for more breakdowns.
[02]
Simple outline
- 1Establish massive credibility
- 2Reveal hidden variable
- 3Present data-backed solutions
- 4Categorize by specific scenarios
- 5Deliver supportive CTA
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
grow with retention
Verbal hook · 60%
Hi. I'm Jun. I've posted content every single day for the last six years and grew an audience of over 5,000,000 followers.
Visual hook · 15%
A confident medium close-up of the speaker addressing the camera, immediately establishing authority, followed by the sudden appearance of analytical data graphs (Instagram Insights) to break visual monotony and set the educational premise.
[06]
Hook template
Steal this for your own video
I've posted every single day for and grown — here's what I learned about .
- — I've sent cold emails every single day for three years and closed over $2,000,000 in deals — here's what I learned about getting responses.
- — I've tracked every calorie every single day for two years and lost 80 pounds — here's what I learned about what actually moves the scale.
- — I've published a listing every single day for four years and sold over 10,000 products — here's what I learned about writing descriptions that convert.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediately establishes elite credibility through massive numbers, then pivots from a widely accepted truth to a hidden, nuanced problem.
Payoff
Frames the creator as a supportive mentor invested in the viewer's success, leading directly into a low-friction call to action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Scenario-Solution Matrix
Establish overwhelming authority, identify a nuanced problem within a common goal, and provide a systematic, categorized list of actionable solutions based on specific variables.
- 1
The Heavy Lifting Reveal
Creator states they have done an overwhelming amount of research or manual labor to distill complex data into a simple, digestible format for the viewer, establishing high value.
- 2
The Diagnostic Matrix: Phase 1
Introduces the first specific variable condition, identifies the failure state visually, and provides a precise, actionable fix.
- 3
The Diagnostic Matrix: Phase 2
Introduces the second variable condition, its corresponding failure state, and a distinct tactical fix tailored to this specific parameter.
- 4
The Diagnostic Matrix: Phase 3
Introduces the final variable condition, its failure state, and the most complex or comprehensive fix to round out the educational value.
Themes
Techniques
Trends
Post caption
@jun_yuh explains how you can use Insights to understand content performance and improve content strategy 📈💡
Text overlays
title · beginning
grow with retention
informational · middle
1-15 sec
informational · middle
15-60 sec
informational · middle
60+ sec
contextual · throughout
good
contextual · throughout
bad
call-to-action · end
more content breakdowns!
Transcript
Hi. I'm Jun. I've posted content every single day for the last six years and grew an audience of over 5,000,000 followers. The truth is everyone knows that retention is the key metric for growth. But what nobody talks about is how the shapes of these retention curves vary based on the video's duration. So I sat down and analyzed over a thousand graphs to populate what is good, what is bad, and how to fix it to make this super simple for you. If your video has this duration and this bad retention graph, try adding a rehook five seconds in, like asking a question or switching the frame to keep your viewers engaged. No, if your video has this duration and this bad retention graph, try out a transformation video. The viewers will first see themselves in your struggle and want to learn how they can transform with the method that you used. And lastly, if your video has this duration and this bad retention graph, try stacking visual, best, and sound hooks at the beginning of your video while solving a core problem or a specific avatar throughout the video. I wanna see you win no you can follow-up for more content just like this.