Viral Hooks
Trending short videosSequentially swatching all product shades
P

@patricktabeauty

TikTok · Vlog

@patricktabeauty Every chic bag needs a chic lip balm to match 💋 Swatch all six shades of our NEW Major Moisture Smoothing Lip Balm, made for everyday glamour and all-day hydration* 🤍 Cocoa Butter: a milky sheer cream that lets your natural lips shine through 🧋Milk Tea: a chic nude beige with a splash of milk tea 👜 Crème Brûlée: a buttery neutral brown exclusive to patrickta.com 🎀 Pink Salted Caramel: a wearable warm pink with a pinch of salted caramel 🍪 Cookie Butter: a cool-tone mauve serving cookie butter sweetness ☕️ Espresso: a rich brown shade for daily boost and glow Launching on 12/12 on the @Sephora app preview and 12/13 on patrickta.com, sephora.com, and cultbeauty.com

View original on TikTok

The edit1 shot · 0 text
Shots0:14

Performance

Views
405.4K
Likes
26.2K
Comments
224
Engagement
6.5%
Outlier
2.7×
Length · 4 Dec 2025
0:14

Video #15367 · Vlog

Sequentially swatching all product shadesfrom @patricktabeauty

[01]

Overview

The creator showcases a new line of six Patrick Ta lip balms. The video begins by displaying all six tubes, then systematically introduces each shade one by one, applying a swatch of each product onto an arm to demonstrate the full color range.

[02]

Simple outline

  1. 1Reveal the full set
  2. 2Isolate and demonstrate each option
  3. 3Display the complete comparison

[03]

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[04]

Classification

Format
Vlog
Concepts
Product DemoProduct Showcase
Elements
Montage EditingMacro Photography
Account
Brand
Topics
BeautyMakeupCosmetics / Skincare

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

A hand fans out a collection of six aesthetically pleasing, color-coordinated lip balm tubes, followed by a quick cut to a close-up of the sleek packaging.

[06]

Hook template

Steal this for your own video

Open with a hand fanning out the full [color-coordinated collection] of [product category], then quick-cut to a sleek close-up of the [most visually distinctive packaging detail].

  • — Open with a hand fanning out the full pastel collection of highlighters, then quick-cut to a sleek close-up of the translucent caps.
  • — Open with a hand fanning out the full earth-toned collection of ceramic glaze samples, then quick-cut to a sleek close-up of the glossy finish.
  • — Open with a hand fanning out the full color-coded collection of meal-prep containers, then quick-cut to a sleek close-up of the stackable lids.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Collection Fan - An initial shot displaying all items in the collection together to create a sense of abundance and establish the scope of the showcase.

Payoff

The Final Lineup - A concluding shot that displays the results of all demonstrations side-by-side, providing a satisfying sense of completion and allowing for easy comparison.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Sequential Swatch

To systematically showcase a collection of similar items by demonstrating each one in a repetitive, visually satisfying sequence, culminating in a final comparative view.

  1. 1

    The Pattern Setter

    The first item is isolated and demonstrated, establishing the visual and rhythmic pattern that will be repeated for all subsequent items.

  2. 2

    The Rhythmic Build-Up

    A repeating sequence where each remaining item is individually presented and then demonstrated, adding to a growing visual lineup.

Themes

  • product variety
  • aesthetics
  • hydration

Techniques

  • product swatching
  • close-up shots

Trends

  • ASMR-style product application
  • aesthetic product showcase

Post caption

Every chic bag needs a chic lip balm to match 💋 Swatch all six shades of our NEW Major Moisture Smoothing Lip Balm, made for everyday glamour and all-day hydration* 🤍 Cocoa Butter: a milky sheer cream that lets your natural lips shine through 🧋Milk Tea: a chic nude beige with a splash of milk tea 👜 Crème Brûlée: a buttery neutral brown exclusive to patrickta.com 🎀 Pink Salted Caramel: a wearable warm pink with a pinch of salted caramel 🍪 Cookie Butter: a cool-tone mauve serving cookie butter sweetness ☕️ Espresso: a rich brown shade for daily boost and glow Launching on 12/12 on the @Sephora app preview and 12/13 on patrickta.com, sephora.com, and cultbeauty.com