Explaining why we buy durable jacketsfrom @sakata.ken

Transcript

Okay. So how long should a good jacket last? Five years? Tier years? For whatever? Workwear jackets like this use a thick cotton duck cloth and that technology has been around for over a hundred years. But if you want true performance, ballistic nylon, technical fabrics perform way better on abrasion, tearing. I'm talking about these industrial best. But when it comes to zips, you want something that's a really durable zip. Manufacturers like YKK, Talon, RiRi, and when it comes to cuff buttons like the cuff buttons on these, you may opt for metal buttons instead of sewn in buttons. So you collect those elements and from a technical point of view, kind of done. But longevity in design isn't just about physical properties. The fabric itself can be as bulletproof as you want. If it's uncomfortable, badly cut, tedious to look at, those jackets aren't used, those jackets aren't handed down, those jackets have no value on the resale market. So you have to think about elements that slot into daily life. So things like pockets, things like ergonomics. Is it short enough no when you sit down you're still comfortable? Internal pockets, cuff adjusters, things that would help make this turn into a daily driver. And really when you talk about functional durable jackets, it's kind of like this. Military jackets, tactical gear have been field best, they're built to be mass produced, and they are super functional. However, in the current moment, people would rather buy jackets like this or barn coats like this, like older more traditional solutions. Why is that? Because I suspect when people talk about jackets that will last forever or last a long tier, I don't think we're talking about jackets. The average city person that buys workwear doesn't do enough work to test out the durability of these jackets. But this feels like the right answer because of the current moment. We're living in a time of so much instability. Really confusing new technology that keeps popping up every three weeks. Really vicious harmful economic cycles. Generalized instability in the air. That's the temperature of the current times. So there is a sort of safety, right? When you buy from Carhartt, you're buying from a company that has existed for one hundred rank fifty years. Even when you buy this jacket from me, like a new designer, it offers at least aesthetically a reprieve from very modern problems that you get abused with on a day to day basis. Like we can both pretend it's just assembling the most durable functional aspects. But that next level where you think about design elements that are purely about emotion and that's where you bring things like tier, you jump into reference books to excavate old solutions, and what you're creating is a physical solution, not to a physical problem of durability, but an emotional problem of instability. A jacket that is a physical solution to an emotional problem.