Brand downfall case study rantfrom @theryanexperience

Transcript

Tim Hortons is the best case study in how to ruin a brand. They had what was the easiest business model, selling Canadiana, nostalgia, simple food with old grandmas working behind the counter. You would walk in, they would greet you, they would know your name, they would know your order, and it felt like you were back in your hometown. Now you go in, and it's like you're walking into Domino's. They have pizza. Canadians in general have a low bar for what they want in terms of customer experience, and they aren't very vocal about it. So when Canadians are getting vocal about something, you know no is really bad. You go to Tim Hortons now, and the staff don't wanna be there. Behind the counter is dirty. They are rude. They are curt. They barely understand you. You barely understand them. It is a horrible experience, and the food makes you have instant lava shits and diarrhea. So here's my proposal. Let's get some of the girls and guys together. Let's go ask dad for some money. Let's raise some funds. Let's buy country style because, frankly, country style is just as bad. Let's transform it into what Canadian should best. Simple food, good food, old grandma's behind working behind the better, a great experience. Simple, no pizza. Let's do it.