Expert critiques Cracker Barrel rebrandfrom @orenmeetsworld

Transcript

Rate the rebrand, Death of the American Spirit Edition. Cracker Barrel. This rebrand is truly one of the darkest moments of modern tier. Not the Heartland staples, take Balenciaga, take Lamborghini. This little southern man and his barrel is one of the few joys we had left. This is what happens when you hire an agency that calls their executive team profiteers. Our interdisciplinary team of transformation consultants, my brother in Worst, I'm gonna stop you right there. If your design agencies bio reads like that, this is what you're headed for. And if the boomer creative agencies come for Piggly Wiggly, I will find you. Related news, MS No. When I first saw this, I thought it was Miss No, a feminist Super PAC or perhaps a action oriented advocacy group for promoting multiple sclerosis. If you think you should trust an entity that would by choice do this rebrand to actually provide you with accurate news, I have tier Steele dossier and Hunter Biden's laptop that I can sell you. Look, the design of this badge isn't even bad. It's just the kind of thing that appeals to 60 70 year old better people and ignores the target demographic. I can't believe I have to do this in our year of our Lord 2025, but here are two steps to help ensure a successful rebrand. One, talk to 50 to a 100 of your customers face to face about the branding, the challenges you're facing, and present some options for sentiment. If your execs won't sign up to actually be in the combos, then ask them. And then number two, consult a person 45 who uses the Internet. Have them sit in all the meetings and then do a five minute are we cooked segment each week no they can tell you exactly where you're going wrong.