@imsteviesells
Instagram · Talking Head Edit
@imsteviesells If Apple made phone cases 30 years ago 🍎 @imsteviesells #apple #iphone #case #macintosh
Trending short videosReviewing two retro phone cases
The edit1 shot · 61 text
Shots Text
Performance
- Views
- 566.3K
- Likes
- 20.2K
- Comments
- 85
- Engagement
- 3.6%
- Outlier
- 3.5×
Video #16333 · Talking Head Edit
Reviewing two retro phone casesfrom @imsteviesells
[01]
Overview
The creator reviews two retro-inspired iPhone cases from Spigen. He first unboxes and showcases a translucent orange case inspired by the iMac G3, then unboxes and details a beige case modeled after the original Macintosh 128k, praising its color, texture, and design details. He concludes by holding up both cases and asking the audience to help him decide which one to use.
[02]
Simple outline
- 1Establish relatable need
- 2Reveal first solution
- 3Introduce unexpected alternative
- 4Detail second solution
- 5Pose engagement-driving dilemma
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
If Apple made phone cases thirty years ago, this is what it would probably look like.
Visual hook · 55%
An extreme close-up of a retro-styled beige phone case held towards the camera, with a shallow depth of field that blurs the creator in the background, immediately focusing attention on the product's design and texture.
[06]
Hook template
Steal this for your own video
An extreme close-up of a held directly toward the camera, shallow depth of field blurring everything behind it, isolating every detail of its before the creator says a word.
- — An extreme close-up of a hand-painted ceramic mug held directly toward the camera, shallow depth of field blurring the workshop behind it, isolating every brushstroke and glaze detail before the creator says a word.
- — An extreme close-up of a vintage leather wallet held directly toward the camera, shallow depth of field blurring the desk behind it, isolating every stitch and patina detail before the creator says a word.
- — An extreme close-up of a limited-edition sneaker held directly toward the camera, shallow depth of field blurring the sneakerhead behind it, isolating every panel and texture detail before the creator says a word.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A hypothetical premise ('What if...') that teases the core nostalgic theme and shows a glimpse of a product that will be fully revealed later in the narrative.
Payoff
The Engagement Dilemma: Instead of making a definitive choice, the creator presents the two options to the audience and explicitly asks for their help in deciding, transforming a product review into a community poll.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Double Discovery Dilemma
A personal story of discovering a compelling product, only to be immediately confronted with a second, equally compelling alternative from the same source, culminating in a dilemma posed to the audience to drive engagement.
- 1
The Personal Context
Establishes a relatable problem or need the creator is trying to solve, grounding the subsequent product discoveries in a personal story.
- 2
The First Discovery
Recounts the story of finding the first product, often through a common experience like a targeted ad, which makes the discovery feel serendipitous and authentic.
- 3
The First Appreciation
The creator unboxes and demonstrates the first item, highlighting its specific, desirable qualities and validating the initial purchase decision.
- 4
The Narrative Twist
A brief time jump in the story ('A couple of days go by...') that resets the narrative and builds anticipation for a new development.
- 5
The Second Discovery
Reveals the discovery of a second, competing item from the same source, creating a surprising complication to the initial solution.
- 6
The Second Appreciation
The creator unboxes and demonstrates the second item, detailing its unique qualities and why it presents a genuine alternative to the first.
- 7
The Authenticity Quibble
The creator points out a minor, specific flaw or confusing detail about one of the items, which builds trust and makes the overall positive review more credible.
Themes
Techniques
Trends
Post caption
If Apple made phone cases 30 years ago 🍎 @imsteviesells #apple #iphone #case #macintosh
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Transcript
If Apple made phone cases thirty years ago, this is what it good probably look like. So recently I upgraded to the beautiful orange iPhone 17 pro. I have enjoyed a couple days without a case, but I definitely don't trust myself to go caseless forever. Anyways, I was scrolling one day and I get this ad for a case made by Spigen? Spigen? Spigen? That is clearly inspired by the Apple g three series. Immediately, I had to buy it no that's right here. You can see that this is a super cool case. I really like how you can see through that top orange layer. I think they really nailed this aesthetic. A couple days go by and then I get another bad. Same company and they're releasing an iPhone case made to look like the Macintosh one twenty eight k. So I had to buy that case too. I think they really nailed the color here. Even the texture like this isn't perfectly smooth and from the older Macs that I've seen in worse, this matches. And we cannot forget our hello button on the side and rainbow logo on the back. The only thing I don't quite understand is why this button is like bright white with silver. I feel like it just doesn't match, but maybe they had to make it that way. I honestly can't decide which of these cases I wanna use. Help me out, guys.