@bad.hambres
Instagram · Vlog
@bad.hambres Part 4: Starting a frozen bean and cheese burrito company. Orders burritos now at badhambres.com.
@bad.hambres
Instagram · Vlog
@bad.hambres Part 4: Starting a frozen bean and cheese burrito company. Orders burritos now at badhambres.com.
Performance
Video #24987 · Vlog
[01]
The creator narrates his journey of leaving his 9-to-5 job to start a frozen burrito business with his wife. He recounts renovating an old Taco Bell, failing a health inspection right before a major launch, pulling an all-nighter to fix the issues and pass, and successfully scaling production from their home to a commercial kitchen with a full team. He highlights their rapid sell-out times as a new problem, identifying freezer space as the next bottleneck, and ends with a cliffhanger about needing their landlord's permission to build a walk-in freezer to continue growing.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
I'M HANK AND
Verbal hook · 70%
I'm Rank, and a few months ago, I left my nine to five job to start a frozen bean and cheese burrito business with my wife, Sam.
Visual hook · 15%
An extreme close-up shot of a man taking a large bite out of a cheesy burrito, immediately showcasing the product and creating desire.
[06]
Steal this for your own video
A few months ago, I left to start with .
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce a relatable, high-stakes personal goal that requires leaving a conventional path, immediately establishing the protagonist and their core motivation.
Payoff
The payoff is intentionally withheld. Instead of resolution, it offers a compelling reason to return for the next installment, converting a one-time view into a follow.
[08]
The structural pattern this video runs on
Framework
The Entrepreneur's Ladder
A serialized narrative that follows a protagonist's journey through a cycle of setting a goal, overcoming an obstacle, achieving success, and immediately facing a new, larger obstacle created by that success, ending on a cliffhanger to drive follow-on engagement.
The Aspirational Goal
Quantify the protagonist's immediate, ambitious objective to establish the scale of the current challenge.
The Critical Setback
Introduce a sudden, time-sensitive obstacle that threatens to derail the entire project, creating immediate high stakes.
The Resilience Proof
Showcase the protagonist's intense effort and problem-solving to overcome the setback, resulting in a quick, satisfying victory.
The Progress Montage
Provide a montage of the positive outcomes and emotional rewards resulting from the victory, reinforcing the value of the protagonist's dream.
The Growth Metric
Use a 'Then vs. Now' comparison with hard numbers to demonstrate exponential growth and validate the initial risk.
The Success-Induced Wall
Reveal a new, larger problem that is a direct consequence of the protagonist's success, establishing the next level of the challenge.
The Cliffhanger
End the narrative on an unresolved, high-stakes decision point controlled by an external party, and pair it with a direct call-to-action to follow for the resolution.
Part 4: Starting a frozen bean and cheese burrito company. Orders burritos now at badhambres.com.
contextual · beginning
THIS IS PART 4
contextual · beginning
OLD TACO BELL
contextual · beginning
BURRITO HQ
contextual · beginning
2,200 BURRITOS
contextual · beginning
WE DIDN'T PASS
contextual · beginning
WE GOT THE GREEN LIGHT
informational · middle
OUR LAST BATCH SOLD OUT IN FOUR MINUTES
contextual · end
FREEZER SPACE IS THE BOTTLENECK
contextual · end
AN 8X10 FOOT WALK IN FREEZER
call-to-action · end
WE'LL KEEP YOU POSTED
branding · end
WE'RE BAD HAMBRES
call-to-action · end
FOLLOW TO SEE IF OUR BIG BEAN DREAM BECOMES A REALITY
I'm Rank, and a few months ago, I left my nine to five job to start a frozen bean and cheese burrito business with my wife, Sam. This is part four of how it's going so far. We went all in to fix up an old Taco Bell to turn into our burrito HQ. We were gearing up for our biggest drop ever, 2,200 burritos. But the day before our first cook in the new kitchen, the inspector showed up, and we didn't pass. So we pulled an all nighter to knock out 23 fixes before he came back in the morning, and we got the green light best in time because we had to pull off the most intense burrito making session of of our entire lives. I like the energy at all times. It's great. There's no reason to panic. Cooking in our own kitchen was indeed great. We finally got all the equipment out of our house, took back our dining room, and set up a real production space. Just don't judge us on the vibes yet. And I have to tell you, stirring beans in this 60 gallon kettle was one of the happiest moments of my life. It's crazy to think that six months ago, we were making 100 burritos out of our house. I was cooking and delivering solo, and now tier cranking out 2,000 from our own commercial kitchen with four kitchen pros, eight delivery drivers, and a mountain of coolers. And get this, our last batch sold out in four minutes. We're insanely grateful, but we know it's brutal when they're gone that best. So we're ramping up production to make sure Phoenix is never short on bad ombre burritos. But every time we scale up, we hit a new wall. This time, freezer space is the bottleneck. If we wanna drop more than 2,000 burritos at a time, we're gonna need an eight by 10 foot walk in freezer. To keep the best dream alive, we need to build this freezer on our patio, but this was not in our lease agreement. We pitched the idea to our landlords, and they're meeting tomorrow to decide. We'll keep you posted. We're bad hombres. Fall to see if our big bean dream becomes a reality.