@bad.hambres
Instagram · Vlog
@bad.hambres Part 9: Our biggest bet to date. Hope it pays off.
@bad.hambres
Instagram · Vlog
@bad.hambres Part 9: Our biggest bet to date. Hope it pays off.
Performance
Video #26955 · Vlog
[01]
The creator narrates the journey of his frozen burrito company, detailing how he and his wife quit their jobs, sold 142,000 burritos without paying themselves, and faced financial pressure. He explains their plan to scale by partnering with a manufacturer, the successful test run, and the subsequent challenges, including missing their shipping deadline, getting a credit card to stay afloat, hitting $1 million in sales, and ending with a cliffhanger about a new major shipping roadblock.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
PART 9
Verbal hook · 85%
I'm Rank, and fifteen months ago, I quit my nine to five job to start a frozen bean and cheese burrito company with my wife, Sam.
Visual hook · 15%
The video opens with a close-up shot of the creator taking a bite of his own burrito, immediately showcasing the end product and creating a sense of satisfaction and authenticity.
[06]
Steal this for your own video
ago, I quit my to start with .
[07]
The promise the opener makes, and how the video pays it back
Hook
A relatable 'I quit my job' premise combined with a high-stakes contradiction: massive surface-level success (huge sales) is immediately contrasted with imminent personal failure (running out of money).
Payoff
The Final Cliffhanger. Immediately after the emotional peak of the 'Surprise Triumph,' a new, vaguely defined but 'biggest yet' obstacle is introduced, leaving the audience on a precipice of high tension and explicitly prompting them to follow for the resolution.
[08]
The structural pattern this video runs on
Framework
The Entrepreneur's Rollercoaster
This framework tells a serialized business journey by creating an addictive loop of problem-solving. It presents a major success, immediately undercuts it with a critical problem, proposes a high-stakes solution, achieves that solution, and then reveals a new, even bigger problem to hook the audience for the next installment.
The Origin Story Montage
Rapidly builds emotional investment and credibility by showing the journey from humble beginnings to current scale, establishing the 'bootstrapped' underdog narrative.
The Defined Obstacle & Audacious Plan
Clearly articulates the single bottleneck preventing further success (e.g., 'maxed out kitchen') and presents a clear, ambitious, time-bound plan to overcome it.
The Make-or-Break Test
Introduces a new, single point of failure upon which the entire plan hinges. This creates a focused moment of high tension and a clear goal for the viewer to root for.
The Climactic Success & Pivot
Delivers a satisfying resolution to the primary test, providing a moment of relief. This is immediately followed by a new, smaller problem that forces a risky but relatable pivot (e.g., taking on debt).
The Surprise Triumph
Subverts the tension from the previous beat by revealing an unexpected and massive milestone achievement. This creates a powerful emotional high point and a feeling of significant progress.
Part 9: Our biggest bet to date. Hope it pays off.
title · beginning
PART 9
contextual · beginning
I'M HANK AND 15 MONTHS AGO I QUIT MY 9 TO 5 JOB
contextual · beginning
BEAN AND CHEESE BURRITO COMPANY
informational · beginning
142,000 BURRITOS
informational · beginning
Net items sold 142,377
contextual · beginning
BUT WE STILL HADN'T PAID OURSELVES
contextual · beginning
OUR LAST 2 MONTHS OF SAVINGS
informational · beginning
Available balance $12,452.78
contextual · middle
OUT OF AN OLD TACO BELL
contextual · middle
PARTNER WITH A MANUFACTURER
contextual · middle
NATIONAL SHIPPING
contextual · middle
SELL MORE BURRITOS
contextual · middle
AND FINALLY GET PAID
contextual · middle
WE FOUND A MANUFACTURER JUST 20 MINUTES AWAY
contextual · middle
IF THIS FLOPPED THERE WAS NO PLAN B
contextual · middle
IT WAS FLAWLESS
contextual · middle
BAD HAMBRES HAS ITS MANUFACTURER
contextual · end
QUALIFIED FOR A 0% APR CREDIT CARD BABY
contextual · end
WHAT GOOD STARTUP STORY DOESN'T START WITH A MAXED OUT CREDIT CARD
informational · end
$1 MILLION
informational · end
Year to date Total sales $1,000,153
contextual · end
WE'RE TOTALLY F****D
call-to-action · end
BUT THAT'S A PROBLEM FOR THE NEXT UPDATE
I'm Rank, and fifteen months ago, I quit my nine to five job to start a frozen bean and cheese burrito company with my wife, Sam. By October, we sold a 142,000 burritos, but we still hadn't paid ourselves, and tier down to our last two months of savings. We bootstrapped this whole thing from just the two of us in our home kitchen to an elite team shipping burritos across Arizona out of an old Taco Bell. But between surprise worst, reinvesting, and a maxed out kitchen, it still wasn't enough for a paycheck. Our plan? Partner with a big time manufacturer, launch national shipping, sell more burritos, and finally, get paid, all by the end of the year. So after a nationwide search, we found a manufacturer just twenty minutes away. But it all came down to the first test run. If they couldn't match our quality, we'd be screwed. But first came the training. We showed them the insanity of our process, and they didn't flinch. Then came the real best, their kitchen, their gear, and the new year's deadline. Real rank, we are losing our If this flop, there is no plan b. Well, they made their first batch and honestly, it was flawless. Just like that, bad ombres has its manufacturer. But shipping by the end of the year wasn't gonna happen. So we did what we had to do. Qualified for a 0% APR credit card, baby. What good tier up story doesn't start with a maxed out credit card anyway? We may not have hit our deadline, but did we hit a million dollars selling frozen bean and cheese burritos in 2025? Hell, yes. They say the first million's the hardest. Damn. We hope they're right. Because we just hit our biggest shipping roadblock yes, and it's not the manufacturer. We're totally But that's a problem for the next update. Follow along because