@wacomo
Instagram · Talking Head Edit
@wacomo apparently my dad got it from judge judy
@wacomo
Instagram · Talking Head Edit
@wacomo apparently my dad got it from judge judy
Performance
Video #16857 · Talking Head Edit
[01]
The creator explains the 'Keep It Simple, Stupid' (KISS) principle, which he learned from his dad. He provides examples of its effectiveness, from sandwiches to music, before revealing its true origin with an engineer who designed spy planes, concluding that the principle applies to everything.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
only piece of advise
Verbal hook · 45%
The only piece of advice that has ever really stuck to me is
Visual hook · 5%
The creator looks directly at the camera, and the camera spins around him, creating dynamic movement and a pattern interrupt.
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal, intimate claim about a single, life-changing piece of advice, creating immediate curiosity.
Payoff
The narrative synthesizes the humble examples with the impressive origin story, then restates the initial principle as a powerful callback, leaving the viewer with a satisfying sense of closure and a newly profound understanding of a simple idea.
[08]
The structural pattern this video runs on
Framework
The Proverb Twist
To take a piece of common wisdom, prove its value through relatable examples, and then elevate its status by revealing a surprising and authoritative origin story.
The Personal Proverb
The core advice is introduced as a simple, memorable acronym or phrase, establishing the video's central thesis.
The Credibility Anchor
The advice is attributed to a relatable, trustworthy source (like a parent), grounding it in personal experience.
The Universal Proof Montage
A rapid-fire sequence of varied and universally understood examples are presented to demonstrate the principle's broad applicability and truth.
The Origin Myth Subversion
The narrator reveals a long-held, personal assumption about the principle's origin, only to immediately state that it's incorrect, creating a narrative pivot and a curiosity gap.
The Surprising Authority Reveal
The true origin of the principle is revealed to be an unexpected, highly credible, or impressive source, which retroactively adds weight and authority to the initial advice.
apparently my dad got it from judge judy
title · beginning
only piece of advise
contextual · beginning
really stuck to me
title · beginning
KISS
title · beginning
KEEP IT SIMPLE STUPID
contextual · beginning
my dad always said it to me
contextual · beginning
when i asked for criticism
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which is annoying
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but it's also
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all of the greatest things
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follow this principle
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running
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bicycles
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simple
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ham & cheese sandwiches
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simple
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blackbird
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one guitar
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paul mccartney
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simple
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and i always assumed
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the author of this principle
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this guy came up with it
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K. I. S. S.
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that used KISS
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to make spy planes
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planes for spying
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if you wanna make
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a spy plane
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or a great sandwich
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don't forget to
contextual · end
keep it simple
title · end
keep it simple stupid
The only piece of advice that has ever really stuck to me is k I s s, kiss, keep it simple, stupid. My dad always said it to me when I asked for criticism, which is annoying, but it's also true. All of the greatest things in the world follow this principle. Running and bicycles, simple. Ham and cheese sandwiches, unbeatable rank simple. Blackbird, one guitar, Paul McCartney, stupid simple. I always assumed that my dad was the author of this principle, but apparently, this guy came up with it, Kelly Johnson, an engineer that used KISS to make spy planes. Spy planes? Yes, planes for spying. So I guess if you wanna make a spy plane or a great sandwich, don't forget to keep it simple, stupid.