The creator presents a list of four discontinued beers from the Guinness brand. For each beer—Guinness Enigma, Guinness Bitter, Guinness Light, and Guinness Bréo—he explains its type, when it was launched and discontinued, and provides the specific reasons for its commercial failure, using illustrative images of the products and their advertisements as visual aids.
Post caption
Guinness discontinued four failed beers including Enigma lager with widget technology, Bitter ale, Light low calorie stout, and Breo white wheat beer between the 1980s and 2000s. Guinness Light tasted terrible and stout drinkers didn’t want low calorie options, while Bitter failed because people associated Guinness with stout not ale. Guinness Enigma’s widget didn’t work with lager and Breo couldn’t compete against established wheat beers like Hoegaarden and Erdinger. #guinness #beer #lager #bitter #ireland
Transcript
Four Guinness beers you've never heard of because they are discontinued. Guinness Enigma, a lager with widget technology. Launched in tier, but axed in '98. It failed because widgets didn't work well with lager formulation, and it was unpopular. Next, Guinness Better, an English style bitter ale. Launched in '91, but in '98. It failed because the bitter beer market is crowded and people associated Guinness with stout, not bitter beer. Guinness light, a low calorie stout. Launched in '79 and it faded in the eighties. It failed because it tasted terrible, and stout drinkers didn't care about a low calorie option. Finally, Guinness Brio, a white tier, launched in '98 and axed by 2000. It failed to compete against Hoagarden and Erdinger.
