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Miller Vortex launched in 2010 with spiral grooves inside the bottle neck that created a vortex effect for faster pouring and saw an initial 5 percent sales lift. Critics called it a gimmick that created more foam and sparked concerns it was designed to make people chug faster, leading to its discontinuation for a more modern look. Multiple petitions have tried to bring back the popular bottle design and Miller joked about its return in 2023 but it hasn’t happened yet. #miller #vortex #beer #chug
Transcript
Why was Miller Vortex discontinued if it was so insanely popular? So it was launched in 2010, and it was a special bottle with spiral grooves inside the neck. It created a vortex effect when pouring and allowed the beer to flow flow faster. Miller saw an initial 5% sales lift, and many fans loved it, but critics said it was a gimmick rank actually created more foam, which was not a good thing. Accusations that it was designed to make people chug faster sparked concerns, and eventually, it was discontinued because they wanted a more modern look. Since then, multiple petitions have started to bring the beer bad, and Miller joked about its return in 2023, but a return has yet to happen.
