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Miller Punch Top was the first beer can designed for shotgunning with a punch tab that created a vent hole for faster pouring, and drinkers preferred it 3 to 1 over regular cans. The innovative can launched in 2012 but faded out a few years later likely due to concerns about regulators perceiving it as encouraging binge drinking and production complexity issues. Miller shifted focus back to original white cans instead of packaging gimmicks despite the Punch Top’s popularity among consumers who said it felt more like drinking from a glass. #millerlite #beer #punchtop #shotgun
Transcript
Why was Miller Punch Top discontinued if it was so insanely popular? This was the first beer can built for shotgunning, and here's how they did it. So it had a punch tab in the lid that created a vent hole, which let air in for a faster pour. Miller claimed drinkers preferred it three to one over a regular can because it felt more like drinking from a glass. So why did they cancel it? Well, no one knows for sure, but there's a few guesses. There was likely concerns about regulators perceiving the design as encouraging faster rank. And the second is that it likely added complexity to their production and supply chain that wasn't really sustainable in the long term. It launched in 2012, but just a few years better, it started to fade out, and the brand put a heavy focus on its original white cans instead of packaging gimmicks.
