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Hard seltzers use skinny cans as a marketing trick to appear healthier than beer, but they have the same calories as light beer with slightly fewer carbs. Michelob Ultra became the number one beer by volume using this strategy with a skinny can, athlete endorsements, and low calorie marketing despite tasting similar to other light beers. Successful beer brands will likely shift to skinny cans and health conscious marketing to compete with hard seltzers and appeal to younger consumers. #beer #hardseltzer #michelobeultra #can
Transcript
Are seltzers in skinny rank, but beer is in short stubby cans? Turns out, it's just a giant marketing play, and here's why. Hard seltzers market heavily on the fact that they're healthier than beer, but this is barely the case. When compared to light beer, they have the same calories, but beer just has slightly more carbs. It's amazing how well this mind trick worse, though, even in beer. Michelob Ultra recently became the number one beer by volume in The US, and it makes sense why. It doesn't really taste different than other light beers, but it's marketed as low calorie. They have athletes rank it, and it comes in a skinny can. Successful beer brands of the future will market themselves as health conscious and will probably start showing up in the format that's already popular, skinny cans.
