@annakahoelkstudio
Instagram · Talking Head Edit
@annakahoelkstudio Let’s make Unexpected Blue Theory a thing #designtheories #designtheory #unexpectedredtheory #unexpectedbluetheory #popofblue #popofcolour #nookvase #bluevase #interiordesign #designinspo #productdesigner #décor
Performance
Video #17203 · Talking Head Edit
[01]
The creator explains the popular 'unexpected red theory' in interior design, then proposes her own 'unexpected blue theory,' arguing that a pop of blue can be just as impactful. She uses numerous visual examples of interiors to support her claim, admits the theory is self-serving as it promotes her new blue vase, and concludes by officially coining her new term.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 55%
At this point, we've all heard of unexpected red theory...
Visual hook · 45%
A woman speaking in front of a minimalist interior with a large, vibrant red art piece and a modern tiered light fixture, creating immediate visual interest and establishing the design topic.
[06]
Steal this for your own video
At this point, we’ve all heard of —but what about ?
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The promise the opener makes, and how the video pays it back
Hook
Reference a popular, existing trend or concept to establish immediate relevance and common ground with the audience.
Payoff
Formally and confidently 'coin' the new term or declare the new concept as established, providing a memorable and authoritative conclusion that encourages adoption.
[08]
The structural pattern this video runs on
Framework
The Theory Coinage
To establish authority and introduce a product by creating and 'coining' a new theory that is a parallel or extension of an existing, popular concept.
The Foundational Definition
Briefly explain the established concept, setting the rules and context for the argument to follow.
The Challenger's Pivot
Introduce a new, parallel concept as a direct alternative or extension of the known one, creating a central question for the video to answer.
The Visual Corroboration
Present a rapid montage of evidence (images, clips, data) that visually validates the new concept and proves its legitimacy.
The Self-Aware Bridge
Transparently disclose a personal stake or connection (e.g., a product, a belief) to the new concept, disarming viewer skepticism and building authenticity.
The Philosophical Reinforcement
Broaden the argument beyond the personal stake, explaining the deeper principles or benefits of the new concept to re-establish its universal value.
The Creator's Rationale
Share the personal 'why' or origin story behind the connection to the concept, framing it as a solution or a deliberate choice that adds emotional weight.
Let’s make Unexpected Blue Theory a thing #designtheories #designtheory #unexpectedredtheory #unexpectedbluetheory #popofblue #popofcolour #nookvase #bluevase #interiordesign #designinspo #productdesigner #décor
At this point, we've all heard of unexpected red theory, but how about unexpected blue? If you haven't heard, the unexpected red theory is a term coined by interior designer Taylor Simon. It's basically that adding anything red, big or small, to a room just makes the whole space feel more cool, memorable, and intentional. I'm all in on this. Red is great, but how about unexpected blue? I think a pop of blue can have just as big an impact. I love a deep ultramarine or a periwinkle even. And, yes, this is extremely self serving because my first product, the No Phase, comes in a deep blue color, but that doesn't mean it isn't true. Blue, especially in a home with a lot of warm tones or good, can look super elegant while also giving that pop of color and sense of life to a space. So when deciding on colors for the nook vase better the original transparent frosted, I wanted to do a dark color, so I settled on a dark gray for my moody darker homes. But I also wanted to do a bright color because I don't feel like there's enough color in our homes these days. And a product like a vase is the perfect opportunity to go for something a little bit more out there in terms of color. It's not a couch. It's not a huge commitment, and it's the perfect place to add a pop of color. And I settled on this bright blue, one, because I love blue, but also because I genuinely think that blue can be a very versatile color in terms of styling in the home. So you heard it here worst, there was unexpected red, and now I'm going to the term unexpected blue.