Viral Hooks
Trending short videosSelena Gomez dramatic makeup selfies.
R

@rarebeauty

Instagram · Carousel

@rarebeauty when we said 2016 was coming back, we meant it...​ See you March 1.

View original on Instagram

Performance

Views
12.6M
Likes
840.9K
Comments
4.6K
Engagement
6.7%
Outlier
22×

Video #18869 · Carousel

Selena Gomez dramatic makeup selfies.from @rarebeauty

[01]

Overview

A carousel of three high-quality selfies of Selena Gomez, each featuring a different hairstyle and a prominent smokey-eye makeup look. The post serves as a teaser for an upcoming event or release on March 1st, leveraging a nostalgic '2016' theme to build anticipation.

[03]

Related videos

[04]

Classification

Format
Concepts
Showcase CarouselLifestyle Carousel
Elements
Intimate Close-UpMood Lighting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

when we said 2016 was coming back, we meant it...​ See you March 1.

Visual hook · 40%

The immediate visual hook is the celebrity subject, Selena Gomez, combined with a dramatic 'wet look' hairstyle and intense smokey-eye makeup in the first photo. Her direct, intimate gaze in all three photos creates a strong connection with the viewer.

[06]

Hook template

Steal this for your own video

When we said [nostalgic era or trend] was coming back, we meant it... See you [launch date].

  • — When we said 90s browns were coming back, we meant it... See you April 12.
  • — When we said handwritten dinner parties were coming back, we meant it... See you Friday.
  • — When we said arcade-style gaming was coming back, we meant it... See you June 1.

Themes

  • nostalgia
  • anticipation
  • beauty
  • personal style

Techniques

  • direct gaze
  • mood lighting
  • close-up photography
  • smokey eye makeup

Trends

  • photo dump
  • teaser announcement
  • nostalgia marketing

Post caption

when we said 2016 was coming back, we meant it...​ See you March 1.

Selena Gomez dramatic makeup selfies. | Viral Hooks