@peoplebrandsandthings
Instagram · Carousel
@peoplebrandsandthings INSIDE THE HOTTEST BEAUTY CAMPAIGN WITH THE WOMAN BEHIND IT ALL👑
Trending short videosBehind-the-scenes of a celebrity beauty campaign
The edit1 shot · 12 text
Shots Text
Performance
- Views
- 149.8K
- Likes
- 10K
- Comments
- 106
- Engagement
- 6.7%
- Outlier
- 10.2×
Video #47940 · Carousel
Behind-the-scenes of a celebrity beauty campaignfrom @peoplebrandsandthings
[01]
Overview
This carousel post provides an exclusive, behind-the-scenes look into a new Rare Beauty campaign featuring Selena Gomez and Demi Lovato. Through a 'camera roll' format, it uses photos and quotes from Creative Director Tyra Booker to detail the campaign's nostalgic inspiration, set design, and the on-set experience, celebrating the friendship between the two stars.
[02]
Simple outline
- 1Hook with insider access
- 2Explain the core concept
- 3Showcase meaningful micro-details
- 4Reveal the final outcome
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
INSIDE THE CAMERA ROLL OF TYRA BOOKER, THE CREATIVE DIRECTOR OF RARE BEAUTY'S NEW CAMPAIGN
Verbal hook · 40%
INSIDE THE HOTTEST BEAUTY CAMPAIGN WITH THE WOMAN BEHIND IT ALL👑
Visual hook · 15%
The opening image features two major celebrities, Selena Gomez and Demi Lovato, in a candid, intimate pose, whispering to each other. This immediately captures attention through star power and the visual narrative of a shared secret, evoking nostalgia for their well-known friendship.
[06]
Hook template
Steal this for your own video
INSIDE THE CAMERA ROLL OF , THE OF
- — INSIDE THE CAMERA ROLL OF MARCO DELL'ORO, THE HEAD CHEF OF THE WORLD'S #1 RESTAURANT
- — INSIDE THE CAMERA ROLL OF DANA REYES, THE STUNT COORDINATOR OF THIS SUMMER'S BIGGEST BLOCKBUSTER
- — INSIDE THE CAMERA ROLL OF COACH JAMAL WRIGHT, THE HEAD TRAINER OF THE CHAMPIONSHIP-WINNING TEAM
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Slide 1: The 'Insider Access' Hook. Opens with a title card that frames the entire carousel as a personal, exclusive look 'inside the camera roll' of a key figure, promising a raw, behind-the-scenes perspective.
Payoff
Slides 11-12: The Reveal & The Sign-Off. The carousel culminates by showcasing the polished final product (the 'hero' shot), connecting it back to the initial concept. It concludes with a final, candid image of the narrator, closing the 'camera roll' narrative loop and reinforcing the personal perspective.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Creator's Camera Roll
This framework provides a 'behind-the-scenes' look at a project through the personal lens of a key creator. It builds value by layering the high-level vision with intimate details, personal reflections, and team shout-outs, culminating in the reveal of the final product.
- 1
The Vision & The Vibe
Slides 2-3: The creator explains the high-level creative direction and the core emotional goal of the project. This establishes the 'what' and the 'why' upfront, setting the conceptual foundation.
- 2
The Detail Dive
Slides 4-7: The narrative zooms in on specific, tangible examples that bring the vision to life. This includes symbolic details, relatable moments, and technical/process-oriented choices, providing 'proof' of the creative concept in action.
- 3
The People & The Feeling
Slides 8-10: The focus shifts to the human experience of the project. This involves giving credit to collaborators, sharing the creator's personal emotional reaction, and praising the main subjects, which adds authenticity and warmth to the narrative.
Themes
Techniques
Trends
Post caption
INSIDE THE HOTTEST BEAUTY CAMPAIGN WITH THE WOMAN BEHIND IT ALL👑
Text overlays
title · photo_0
INSIDE THE CAMERA ROLL OF TYRA BOOKER, THE CREATIVE DIRECTOR OF RARE BEAUTY'S NEW CAMPAIGN
branding · photo_0
PEOPLE BRANDS AND THINGS
informational · photo_1
“I WORKED WITH WESLEY GOODRICH ON THE SET DESIGN, INSPIRED BY PRINCESS PROTECTION PROGRAM, BUT REIMAGINED FOR MODERN DAY...”
informational · photo_2
“Everything is meant to evoke girlhood and all of our childhoods. This is a room I would have killed to sleep in growing up.” TYRA BOOKER AVP OF MARKETING, RARE BEAUTY
informational · photo_3
“THERE ARE SO MANY DETAILS IN THE ROOM TO HONOR SELENA AND DEMI’S FRIENDSHIP.”
informational · photo_4
“EVEN SOMETHING LIKE LIP-SYNCING TO MAKEUP BRUSHES IN YOUR ROOM.“
informational · photo_5
“I knew we needed to include mixed media that influenced a lot of the way we fell in love with their friendship, including MacBook photos and videos, digital cameras, and the whole campaign being shot on film.” TYRA BOOKER AVP OF MARKETING, RARE BEAUTY
informational · photo_7
“SOPHIA WILSON AND IRIS KIM CRUSHED THIS.”
informational · photo_8
“ME WATCHING THEM SING ALONG TO ONE AND THE SAME WAS AN OUT OF BODY EXPERIENCE.”
informational · photo_9
“SELENA AND DEMI COULD NOT HAVE MADE THIS MORE EASY OR MORE FUN.”
informational · photo_10
“THE HERO IMAGES WERE A RECREATION OF THE ORIGINAL FILM, BUT ALSO AN EXCUSE FOR US TO BE PLAYFUL AND HAVE THEM INTERACT WITH THE ROOM AGAIN.”
branding · photo_10
Rare Beauty STILL MAKING EACH OTHER BLUSH