Viral Hooks
Trending short videosSelena Gomez and Demi Lovato's playful photoshoot
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@rarebeauty

Instagram · Carousel

@rarebeauty Rosie (😉) cheeks courtesy of Soft Pinch Liquid Blush @selenagomez wears Hope. @ddlovato wears Virtue. Shop the Delena: Soft Pinch Blush Bundle and receive a FREE Delena tote while supplies last at rarebeauty.com.

View original on Instagram

Performance

Views
4.5M
Likes
300.1K
Comments
1K
Engagement
6.7%
Outlier
8.8×

Video #47925 · Carousel

Selena Gomez and Demi Lovato's playful photoshootfrom @rarebeauty

[01]

Overview

This carousel post features a series of playful photos and photo booth-style collages of celebrities Selena Gomez and Demi Lovato. The post serves as a promotion for a specific Rare Beauty blush product bundle, leveraging the celebrities' friendship and nostalgic appeal to drive sales and engagement.

[03]

Related videos

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Classification

Format
Concepts
Product PromoNostalgia HighlightBehind The Scenes
Elements
AR FilterNested CompositionThematic Staging

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Rosie (😉) cheeks courtesy of Soft Pinch Liquid Blush

Visual hook · 40%

The primary visual hook is the reunion of major celebrities Selena Gomez and Demi Lovato, known for their shared history. Their playful, silly, and candid expressions, along with the nostalgic Mac Photo Booth aesthetic, immediately capture attention and create a sense of intimacy and fun.

[06]

Hook template

Steal this for your own video

[Playful descriptor of the result] ([emoji cue]) [body part or outcome] courtesy of [your product or method].

  • — Glowy (😉) cheeks courtesy of a ten-dollar cream blush I almost didn't buy.
  • — Crispy (🔥) crust courtesy of the cast iron pan my grandma gave me.
  • — Unbothered (😌) shoulders courtesy of one weekly stretching routine I do before bed.

Themes

  • Friendship
  • Nostalgia
  • Authenticity
  • Commerce

Techniques

  • Photo collage
  • Use of AR filters
  • Screenshot composition
  • Thematic staging

Trends

  • Celebrity collaboration
  • Nostalgia marketing
  • Photo dump aesthetic

Post caption

Rosie (😉) cheeks courtesy of Soft Pinch Liquid Blush @selenagomez wears Hope. @ddlovato wears Virtue. Shop the Delena: Soft Pinch Blush Bundle and receive a FREE Delena tote while supplies last at rarebeauty.com.

Selena Gomez and Demi Lovato's playful photoshoot | Viral Hooks