@adamcbenjamin
TikTok · Speaker address
@adamcbenjamin This marketing tactic has been killing it in 2025 #marketing #marketingtips #marketingdigital #business #businesstips #entrepreneur #adagency #socialmediamarketing #ceo
Trending short videosWhiteboard breakdown of a new video ad retargeting strategy that beats direct ads
The edit1 shot · 1 text
Shots Text2:05
Performance
- Views
- 185.1K
- Likes
- 11.7K
- Comments
- 246
- Engagement
- 6.5%
- Outlier
- 1.1×
- Length · 1 May 2025
- 2:05
Video #2087 · Speaker address
Whiteboard breakdown of a new video ad retargeting strategy that beats direct adsfrom @adamcbenjamin
[01]
Overview
The creator explains a modern marketing strategy by first presenting the 'Old Way' (Ad -> Website -> Sale) on a whiteboard. He then contrasts this with a 'New Way,' which involves creating video content, using paid ads optimized for 'Thruplays' to build a warm audience, and then retargeting that engaged audience with conversion-focused ads to drive sales more effectively and at a lower cost.
[02]
Simple outline
- 1Identify common flawed method
- 2Introduce superior new framework
- 3Reveal counterintuitive core tactic
- 4Explain the conversion mechanism
- 5Justify the efficiency payoff
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
A killer marketing strategy right now
Verbal hook · 40%
Let me show you a marketing tactic that has been crushing for our clients this year.
Visual hook · 5%
A medium close-up shot of the speaker looking directly into the camera with a serious, focused expression, creating an immediate sense of authority and importance.
[06]
Hook template
Steal this for your own video
Let me show you the that's been for this year.
- — Let me show you the email sequence that's been tripling reply rates for cold outreach sellers this year.
- — Let me show you the pricing strategy that's been doubling close rates for freelance designers this year.
- — Let me show you the content format that's been cutting ad spend in half for e-commerce brands this year.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A high-value promise to reveal a 'killer' tactic that is currently delivering exceptional results, establishing immediate authority and intrigue.
Payoff
A clear, logical justification of the new framework's superiority, proving that it leads to more desired outcomes (sales) for less input (cost) by targeting a highly qualified audience.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Contrarian Strategy Blueprint
To deconstruct a common, flawed methodology ('The Old Way') and systematically build a case for a superior, counterintuitive alternative ('The New Way'), culminating in a 'secret' tactic that unlocks greater efficiency and results.
- 1
The Common Enemy
Visually presents a simplified, familiar, and ultimately flawed process. This establishes a shared problem with the audience and positions the old method as outdated.
- 2
The New Blueprint
Introduces a new, more complex framework as the solution. This creates an information gap and promises a more sophisticated approach that the rest of the video will explain.
- 3
The Foundational Principle
Identifies the single most important element of the new framework and clarifies its primary, non-obvious purpose (e.g., building authority, not direct sales).
- 4
The Secret Lever
Reveals the core counterintuitive action that makes the new system work. This is the 'aha' moment that goes against conventional wisdom, providing the video's main value proposition.
- 5
The Strategic Rationale
Explains the logic behind why the 'Secret Lever' is so effective, often by describing how it leverages platform algorithms or human psychology to pre-qualify an audience.
- 6
The Conversion Engine
Details the subsequent step where the pre-qualified audience is targeted with a direct call to action, connecting the initial awareness phase to the final goal.
- 7
The Efficiency Payoff
Concludes by summarizing how the new framework achieves better results at a lower cost than the 'Common Enemy' method, delivering a satisfying and logical resolution to the initial promise.
Themes
Techniques
Post caption
This marketing tactic has been killing it in 2025 #marketing #marketingtips #marketingdigital #business #businesstips #entrepreneur #adagency #socialmediamarketing #ceo
Text overlays
title · beginning
A killer marketing strategy right now
Transcript
Better me show you a marketing tactic that has been crushing for our clients this year. This is the old way of doing it. Right? You've got an bad, it's running to a website, and you're looking for a sale. Here's how you can restructure things using both content and paid advertising and drive more results at a lower cost. This is what it looks like in practice, and I'll break it down for you. But the most important part is video content. So let me start there. You start by creating a whole lot of video content, and the whole point is to establish yourself as an expert in the field, not to sell them. Now a lot of you are already doing that where you're fully dependent on organic reach, and we all know that for certain things, that takes a lot of time. So what I want you to do is build a paid ad set inside of Meta. You can do this in TikTok as well. And the whole point is to use a small budget to make sure people see your content. Now here's the key. You are optimizing for through plays, not conversions. By optimizing for through plays, you're telling the algorithm to go find you people who are gonna actually watch the video. And you know they're only gonna watch the video if it's relevant to them. By doing this, you're building an audience of people who are starting to get familiar with your content that you know the content is relevant to, and that's really important. As that audience builds, you're now gonna start retargeting that audience with a conversion based ad targeting people who have watched 75% or more of that video. You're also gonna retarget those who you reached organically based on engagement. So they all fall into this retargeting bucket. Now instead of your ad reaching a bunch of different random people looking for a conversion, your ad is reaching people who have engaged with your content, seen multiple of your videos. You have some credibility with them, which makes the conversion percentage significantly higher. Resulting in more sales because spending money to try and get through plays is way cheaper than conversion based marketing. And now your conversion based marketing dollars are going on retargeting the right audience instead of looking for the audience like they did in the old way.