@var.aunevik
TikTok · Talking Head Edit
@var.aunevik the biggest marketing trend in 2026 is making ads about ads - showing the handmade miniatures, practical effects, and human effort behind the work. when everything can be AI-generated in seconds, the behind-the-scenes becomes the proof. the making-of isn't bonus content anymore, it has literally become the campaign itself.
Performance
Video #25543 · Talking Head Edit
[01]
The creator presents a thesis on the biggest marketing trend for 2026, arguing that brands are now making ads about their ads. She supports this claim with two case studies, Apple and Coinbase, showing how they released behind-the-scenes content to prove the human effort behind their campaigns. She concludes by explaining that in an AI-driven world, showing the process is the new premium and the 'making of' has become the marketing itself.
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What stops the scroll in the first 3 seconds
Title hook · 35%
Biggest marketing trend in 2026
Verbal hook · 60%
Companies are now making ads about their ads.
Visual hook · 5%
A woman speaks directly to the camera, gesturing with a small black object in her hands, creating immediate focus and curiosity.
[06]
Steal this for your own video
The biggest trend in is that .
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, future-facing prediction that establishes authority and creates an immediate curiosity gap.
Payoff
A final, definitive statement that rephrases the core thesis into a memorable, repeatable slogan, solidifying the argument and providing a clear takeaway (e.g., 'The making of is becoming the marketing').
[08]
The structural pattern this video runs on
Framework
The Trend Forecaster
To present a novel trend or thesis, validate it with high-credibility examples, explain the underlying cultural or technological driver, and distill the entire concept into a memorable, shareable slogan.
The Counter-Intuitive Premise
State the core argument in a single, intriguing sentence that challenges conventional wisdom (e.g., 'companies are making ads about their ads').
The First Proof Point
Introduce the first piece of evidence, using a well-known and respected example to build initial credibility for the premise.
The Second Proof Point
Introduce a second, distinct example that reinforces the initial premise and demonstrates the pattern is not an isolated incident.
The Analytical Pivot
Pose a direct question to the audience (e.g., 'So what's happening here?'), signaling a transition from presenting evidence ('what') to explaining the cause ('why').
The Redefinition of Value
Provide the first layer of explanation, reframing a previously understood concept (e.g., 'bonus content') as a core component of the new trend.
The 'Why Now' Justification
Reveal the crucial external context (e.g., a technological or cultural shift like AI) that makes this trend relevant and necessary right now.
The Core Insight Distillation
Coin a concise, powerful phrase that summarizes the new value proposition or the central insight of the argument (e.g., 'The process is the new premium').
the biggest marketing trend in 2026 is making ads about ads - showing the handmade miniatures, practical effects, and human effort behind the work. when everything can be AI-generated in seconds, the behind-the-scenes becomes the proof. the making-of isn't bonus content anymore, it has literally become the campaign itself.
title · beginning
Biggest marketing trend in 2026
Companies are now making ads about their ads. Take Apple and the MacBook No launch. The video is handmade miniatures in stop motion. Then they released a whole second video showing you exactly how they built the first one. And Coinbase did the same thing with Your Way Out. The ad looks like a low poly CGI, except it's not. It's all real. Hand painted costumes and real sets and actors. And they made sure you knew that by making yet another ad showing the process. So what's happening here? The behind the scenes isn't just bonus content anymore. It's becoming part of the campaign itself. Because in a world where ads can be generated in seconds, showing the making is how you prove it wasn't. The process is a new premium. And I think we're about to see a lot more of this. Brands won't just release an bad. They will release an ad and then an ad about the ad. The making of is becoming the marketing.