@brian_blum
Instagram · Greenscreen Talking Head
@brian_blum You can’t miss this one Connected TV is having a huge moment. Brands are finally able to use it as a performance marketing channel.. Unlocking huge new audiences to tap into. My fav to use is @wearemntn Comment “mountain” and I’ll dm you a link to signup!
Performance
Video #18562 · Greenscreen Talking Head
[01]
The creator explains why Connected TV (CTV) is the most underpriced marketing channel, comparing it to the early days of Facebook ads. He contrasts the ineffective traditional TV advertising approach with the successful performance marketing model for CTV, highlighting benefits like hyper-targeting and undivided attention. He creates urgency by noting that the cost advantage is temporary and presents the MNTN platform as the accessible solution, ending with a direct call-to-action to comment for a sign-up link.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Most Underpriced Marketing Channels: Connected TV
Verbal hook · 40%
Connected TV is the most underpriced attention channel in marketing right now, and most brands are completely ignoring it.
Visual hook · 15%
The video opens with a split-screen effect, showing the speaker in the bottom corner reacting to high-production value B-roll of a well-known creator (MrBeast) in a cinematic setting. This contrast between the speaker and the illustrative content creates immediate visual interest.
[06]
Steal this for your own video
The most underpriced in right now — and most are completely ignoring it.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, contrarian statement that identifies a valuable resource or channel as 'underpriced' or 'ignored,' creating immediate FOMO and a knowledge gap.
Payoff
A direct, low-friction call-to-action that instructs the viewer to perform a simple engagement action (e.g., comment a keyword) to receive access to the solution.
[08]
The structural pattern this video runs on
Framework
The Underpriced Opportunity
To persuade the audience of a time-sensitive, underutilized opportunity by contrasting an outdated, common approach with a new, superior method, and then presenting a specific tool as the key to accessing it.
The Historical Analogy
Frames the current opportunity by comparing it to a well-known, past 'gold rush' moment, lending it credibility and scale.
The Origin Story
Briefly explains the market disruption or technological shift that created this new, valuable opening.
The Core Advantage Stack
Lists 2-4 undeniable benefits of the new opportunity that make it superior to the old way, focusing on efficiency, targeting, or impact.
The Common Mistake vs. The Winning Formula
Creates an 'insider vs. outsider' dynamic by first identifying how most people are approaching this incorrectly (the old way), then revealing the correct, modern approach (the new way).
The Urgency Catalyst
Introduces scarcity by proving the opportunity is temporary, often using a data point to show a closing gap, increasing costs, or rising competition.
The Turnkey Solution
Introduces a specific product, tool, or platform as the most effective way to execute the 'winning formula' and seize the opportunity.
The Accessibility Proof
Lowers the barrier to entry by presenting social proof or a statistic that demonstrates the solution is accessible even for beginners or those without massive resources.
You can’t miss this one Connected TV is having a huge moment. Brands are finally able to use it as a performance marketing channel.. Unlocking huge new audiences to tap into. My fav to use is @wearemntn Comment “mountain” and I’ll dm you a link to signup!
title · beginning
Most Underpriced Marketing Channels: Connected TV
contextual · beginning
completely
informational · beginning
2016 moment
informational · beginning
CABLE
informational · middle
Traditional TV -> Big Budget Productions -> 6-Month Timelines -> Pray it Works
informational · middle
Performance Marketing -> Test Creative Fast -> Measure Actual Conversions -> Optimize Weekly
call-to-action · end
comment "mountain"
informational · end
At MNTN, 90% of our customers have never advertised on TV before...
Connected TV is the most underpriced attention channel in marketing right now, and most brands are completely ignoring it. Here's why CTV is about to have its Facebook ads twenty sixteen moment. See, streaming killed the cable bundle, but it created something way more valuable for advertisers. Hyper targeted audience is watching on the biggest screen with no skip button. You're not competing with 47 better ads in a commercial break anymore. You're the only brand in that moment. Here's what most people get wrong. They treat CTV like traditional Tier. Big budget productions, six month timelines, pray it works. Yet the brands winning right now are treating it like performance marketing. Test creative fast, measure actual conversions, optimize weekly, which brings us to why this window won't last forever. CPMs are still a fraction of what Meta charges for the same demo. Best as more dollars shift from linear TV, that gap is closing fast. The playbook is simple. Get in now while there's still an edge. Mountain is the platform making this possible. 90% of their advertisers had never run TV before. They've turned streaming into a self-service channel. They're driving insane results for brands right now. Comment Mountain, and I'll DM you the link to sign up.