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The halo effect supercharged the advertising industry in the age of flow television, however its power still exists and might just be more relevant than ever if used properly.
I’m a firm believer that good ads, when cleverly written can move people - I still remember ads from my childhood. This is in part because of how they were written but even more so, because of the halo effect. The combination of the two is powerful.
Which is why @wearemntn is worth understanding, not only as a marketer, but even more as a creative.
#ad
Transcript
Bet you haven't heard about this little thing called the halo effect. We don't see it that much any longer because people are spending so much time on their phones. But when we do see it, it's absolutely incredible. If you're locked in and you see an ad that's relevant to you, that ad lives rent free in your mind forever. There's a reason why TV ads became a multi billion dollar industry and that reason is the halo effect. But somewhere along the lines, ads on Tier started becoming incredibly boring, devoid of anything that you might call creative. There used to be a time when TV ads were incredible, they were quotable and sometimes even more memorable than the shows you were watching. And then for some reason, creatives got cut out of the process. So you've got this format that has one of the most powerful psychological effects in advertising rank most brands are just wasting it away. That's why I partnered with Mountain because they do exactly that. You put your ads on streaming services like Hulu or HBO, then target the exact audience who good care about your project or product that you're trying to sell. You can then immediately check all of the data. Visits, conversions, everything. Same precision as paid search or paid social, except TV has a 39% better recall rate. This is my call to action for all creatives to make TV ads great again. No agencies, no contracts. Go check out mountain.com, and go tell your mom that your work is being played on TV.
