@spaceboycole
Instagram · Talking Head Edit
@spaceboycole @pepsi Needs new designs
Trending short videosDesigner pitches hypothetical Pepsi campaign
The edit1 shot · 7 text
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Video #9524 · Talking Head Edit
Designer pitches hypothetical Pepsi campaignfrom @spaceboycole
[01]
Overview
The creator, a graphic designer, presents a comprehensive hypothetical rebranding campaign for Pepsi. Sitting at his desk, he critiques the brand's current identity and proposes a solution that embraces their history of multiple logos. He then rapidly showcases a series of digital mockups on his monitor, including mixed-logo apparel, a racing jacket, and unique ad concepts, concluding with a direct call to action for the brand to collaborate.
[02]
Simple outline
- 1Critique current status
- 2Establish design theme
- 3Showcase rapid prototypes
- 4Reveal hero packaging
- 5Demand brand response
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
COOL
Verbal hook · 40%
Designing cool shit for Pepsi.
Visual hook · 15%
Creator wearing sunglasses indoors holding a lavalier microphone next to a computer monitor displaying the word 'COOL' in large blue text.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The 'Fix-It' Declaration: Identifying a major brand or entity and asserting that their current output is insufficient, establishing the creator as the solution.
Payoff
The Ultimatum: Displaying the full collection in one view and directly challenging the brand to execute the vision.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Spec Work Sprint
Overwhelming the viewer with a high volume of cohesive, high-quality creative concepts to demonstrate vision and demand attention from a specific target.
- 1
The Thematic Anchor
Establishing the specific creative constraint or logic that binds all subsequent designs together (e.g., 'using every historical logo').
- 2
The Merch Avalanche
A rapid-fire sequence of standard, accessible items (clothing) to prove the concept works on basics.
- 3
The Lifestyle Integration
Elevating the pitch by mocking up high-budget ad campaigns, celebrity endorsements, or billboards to show scale.
- 4
The Novelty Curveball
Introducing unexpected, weird, or humorous items (toys, bedazzled gear) to show creativity and keep attention.
- 5
The Core Product Reinvention
Redesigning the actual product packaging itself (the can/box) as the climax of the design sprint.
Themes
Techniques
Trends
Post caption
@pepsi Needs new designs
Text overlays
title · beginning
COOL
branding · beginning
PEPSI
branding · middle
diet pepsi
title · middle
IT'S OK.
contextual · middle
KNOCK YOUR BLOCK OFF
title · middle
YOU COULD NEVER BE US
title · middle
THE NIGHT IS BETTER WITH diet PEPSI
Transcript
Designing cool shit for Pepsi. I do a whole new campaign and merch collection because this is not it. Since they've had a million logos, I built this hoodie where every letter is from a different logo, the matching t shirt, a trucker hat where every logo is an embroidered patch, the matching blue racing jacket. I do this ad campaign with Tate McCray where the tagline is it's okay, and drop this limited edition t shirt where she's sitting on the top of a big Pepsi can. The Pepsi edition of Rock them Sock them Robots, where the blue Pepsi robot is fighting a generic red competitor. I'd run this ad of a generic red can. The bedazzled Diet Pepsi hoodie. Where the back has a Diet Pepsi can made out of rhinestones. This ad that says the night is better with Diet Pepsi. The Diet Pepsi clutch. A vintage Pepsi can duffle bag. This t shirt that has all the logos stacked on top of each other. And I would do the limited edition can with the matching box that plays into the fact that they've had a million logos. The full Pepsi campaign. Pepsi, you asked for it. Let's make this happen.