@fairwayfields
Instagram · Speaker address
@fairwayfields Thank you @richardsonsports ! Thanks to them we have hats now available on our website. All proceeds go straight back into this place. If you’re buying apparel for a Pro-shop, it doesn’t get any higher quality than @richardsonsports
Performance
Video #2523 · Speaker address
[01]
The creator tells the story of how the hat company Richardson unexpectedly reached out to support his project of reviving an abandoned golf course. He unboxes and showcases three different styles of custom hats they provided for free to help with fundraising. He ends with a direct call-to-action for viewers to purchase the hats from his website to support the project and also recommends Richardson to other businesses.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
We didn't expect this when we bought an abandoned golf course ...
Verbal hook · 35%
One thing I never expected when we bought this spanning golf course was the companies that would reach out wanting to support what we're doing down here.
Visual hook · 10%
A man walks towards the camera while carrying a large cardboard box on his shoulder, creating movement and curiosity about the package.
[07]
The promise the opener makes, and how the video pays it back
Hook
An intriguing statement that creates a curiosity gap about an unforeseen consequence of the creator's primary project.
Payoff
A direct call to action that invites the audience to participate in the project's success by acquiring the showcased result, while also providing a reciprocal endorsement for the supporting entity.
[08]
The structural pattern this video runs on
Framework
The Unexpected Ally
Leveraging a genuine story of unexpected support from an outside entity to build credibility and drive a call to action for a shared mission.
The Unexpected Revelation
The creator reveals the surprising outcome, framing it as a positive development that validates their project and answers the hook's question.
The Hero Introduction
The narrative narrows its focus from a general concept to a specific, named entity that provided support, making the story concrete and personal.
The Generosity Proof
The creator details the specific, selfless act of support from the entity, highlighting their generosity and establishing them as a key ally in the story.
The Authenticity Anecdote
A brief, personal story is shared that creates a serendipitous or pre-existing connection to the supporting entity, cementing the relationship as genuine and not merely transactional.
The Collaborative Showcase
The creator presents the tangible results of the collaboration, detailing specific features and benefits in a mini-list format that serves as a product demonstration.
Thank you @richardsonsports ! Thanks to them we have hats now available on our website. All proceeds go straight back into this place. If you’re buying apparel for a Pro-shop, it doesn’t get any higher quality than @richardsonsports
title · beginning
We didn't expect this when we bought an abandoned golf course ...
contextual · middle
512
contextual · middle
the 112
contextual · middle
the 355
branding · end
FairwayFields.com
branding · end
RichardsonSports.com
informational · end
Fairway Fields Trucker - Richardson 112
call-to-action · end
SHOP
informational · end
Fairway Fields Surge Snapback - Richardson 512
One thing I never expected when we bought this spanning golf course was the companies that would reach out wanting to support what we're doing down here. The first company that reached out was Richardson. They reached out and offered to make us a bunch of hats that we could sell and help fund the golf course. And these things turned out freaking phenomenal. He didn't even want anything in return. When I was talking to him, he told me to take off my hat and look inside of it. It was the Richardson. So I really can't say enough about these guys. They were the first ones to reach out before we had a bunch of followers. We got the five twelve baseball style green under bill. My favorite of the three. We got the one twelve trucker, one of the best selling hats in the country. And then the three fifty five rope cap, hole one embroidered on the side. So if you wanna support what we're doing down here, go get one of these Richardson hats at fairwayfields.com. We're only putting about a 100 of them online. I'm blown away by the quality of these. And if you work at a pro shop, make sure to go to richardsonsports.com for your next hat order. Trust me. You will not be disappointed.