@mirandadoesbrands
TikTok · Talking Head Edit
@mirandadoesbrands In the past few weeks it feels like this conversation has been bubbling up again, as I suspect it will continue to do so for a while, but I wanted to offer a positive outlook for marketers who are staring down the barrel of the worst job market in years #marketing #tech #socialmediamarketing #marketingcareers
Performance
Video #47653 · Talking Head Edit
[01]
The creator revisits her previous claim that marketing is being rebranded for men, presenting new evidence like job titles ('IRL Engineer,' 'Inbound Engineer') through screenshots of articles and job posts. She then explains this trend's resurgence is due to the AI boom peaking, which has saturated the market and created a more acute need for distribution (marketing). She concludes with a positive outlook, arguing that core marketing skills like communication and storytelling are now more valuable than ever in the tech industry, as evidenced by high-paying marketing jobs.
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What stops the scroll in the first 3 seconds
Title hook · 45%
Marketing is being rebranded so boys can do it too
Verbal hook · 40%
A few months ago, I posted a video saying that marketing is being rebranded so the boys can do it too.
Visual hook · 15%
A composite image behind the speaker juxtaposes a modern woman working on a laptop with a black-and-white photo of men in suits from the 'Mad Men' era, visually representing the video's core theme of gender dynamics in marketing.
[06]
Steal this for your own video
is being rebranded so can do it too
[07]
The promise the opener makes, and how the video pays it back
Hook
Re-state a previously shared controversial opinion to immediately engage viewers who agree, disagree, or are new to the conversation.
Payoff
To deliver a final, empowering thesis that reframes the audience's traditional skills as more valuable than ever *because* of the industry shift, providing a validating and optimistic conclusion.
[08]
The structural pattern this video runs on
Framework
The Counter-Narrative Validation
To present a controversial observation about an industry, validate it with evidence, explain the underlying market shift causing it, and conclude with a positive, counter-intuitive reframe for the affected audience.
The Validation Montage
To present a rapid succession of third-party proof (articles, job listings, social media posts) that confirms the controversial hook is not just an opinion, but an observable trend.
The 'Why Now?' Pivot
To transition the narrative from describing the 'what' to explaining the 'why,' signaling a deeper level of analysis and answering the viewer's implicit question of causality.
The Root Cause Diagnosis
To posit a single, clear theory for the observed trend, linking it to a major, recent shift in the industry (e.g., technological boom, market saturation).
The Consequence Showcase
To demonstrate the tangible, high-stakes outcomes of the trend, using specific data points (like high salary numbers) to quantify its impact and prove its importance.
The Anxiety Inversion
To directly address a common fear or negative perception associated with the trend and argue that the opposite is actually true, transforming a threat into an opportunity.
In the past few weeks it feels like this conversation has been bubbling up again, as I suspect it will continue to do so for a while, but I wanted to offer a positive outlook for marketers who are staring down the barrel of the worst job market in years #marketing #tech #socialmediamarketing #marketingcareers
title · beginning
Marketing is being rebranded so boys can do it too + why this conversation is bubbling up again now
Few months ago, I posted a video saying that marketing is being rebranded no the boys can do it too. And as you might imagine, it caused a bit of a stir. But since then, for every person who's disagreed with me, I have seen at least one job listing that has perfectly encapsulated what I'm talking about. Maybe you've seen the IRL engineer AKA the events marketing manager, or perhaps the inbound engineer. Could you possibly mean a content strategist? This conversation has really been bubbling up again in the past months, and I think it's because of a few reasons. I think the AI building boom has peaked. People have realized that, yes, you can build anything you want in less than twenty four hours, but so can everybody else. And for every one use case, there's at least 50 tech companies building the exact same purple gradient solution. The distribution problem is now feeling a lot more acute, which is why we're seeing these posts go viral on x about how hard it is to make certain marketing hires and why we're seeing so many tech marketing jobs commanding huge salary premiums. Ramp was hiring a head of content on 350 k. Nvidia was hiring a creative operations lead for its merch for 218 k. Even though the job market is really difficult right now, I do think there's a positive outlook here for marketers on the whole. Because for a while there, it looked like marketing might be one of the professions most at risk from AI. But now it's becoming abundantly clear that actually tier opposite is true, and the skills that marketers have been honing for years of communication and storytelling and persuasion are actually the things that tech is in most dire need of.