Viral Hooks
Trending short videosDocumenting our burrito business journey
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@bad.hambres

Instagram · Vlog

@bad.hambres Part 5: Starting a frozen bean and cheese burrito company. Orders burritos now at badhambres.com.

View original on Instagram

The edit1 shot · 89 text
Shots Text1:33

Performance

Views
234.3K
Likes
10.3K
Comments
252
Engagement
4.5%
Length · 22 Jan 2025
1:33

Video #26947 · Vlog

Documenting our burrito business journeyfrom @bad.hambres

[01]

Overview

The creator, Hank, narrates the story of how he and his wife Sam started their frozen burrito business. He recounts moving into an old Taco Bell, facing a freezer space crisis, successfully getting a walk-in freezer built, renovating their space, and then dealing with a major equipment failure that threatened their orders. The video concludes with them overcoming the challenge, celebrating with their team, announcing their increased production capacity, and teasing future plans while asking viewers to follow their journey.

[02]

Simple outline

  1. 1State aspirational goal
  2. 2Show initial success
  3. 3Introduce catastrophic setback
  4. 4Document the recovery
  5. 5Reveal new stakes

[03]

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[04]

Classification

Format
Vlog
Concepts
Journey DocumentationOrigin StoryBehind The Scenes
Elements
VoiceoverB-Roll CutawayText OverlayFollow / Subscribe CTA
Account
BrandPersonal Brand
Topics
EntrepreneurshipSmall BusinessFood

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 75%

I'm Hank, and five months ago, I left my nine to five job to start a frozen bean and cheese burrito business with my wife, Sam.

Visual hook · 25%

A close-up shot of the creator taking a bite of a burrito, with warm, golden hour lighting.

[06]

Hook template

Steal this for your own video

I'm [name], and [timeframe] ago, I left [what I gave up] to start a [unexpected business idea] with [who I started it with].

  • — I'm Marcus, and eight months ago, I left my corporate finance job to start a sourdough subscription box with my college roommate.
  • — I'm Dana, and one year ago, I left nursing to start a custom dog bandana business with my mom.
  • — I'm Chris, and three months ago, I left my teaching career to start a smash burger food truck with my brother.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate declaration of a relatable, high-stakes life change (e.g., quitting a job to start a business) that establishes the protagonist and their core mission.

Payoff

A concluding statement that explicitly defines the ongoing, unresolved central conflict and includes a direct call to action for the audience to follow along to see the final outcome, creating an open loop for the next installment.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Setback & Rally

This framework documents a high-stakes journey by creating a narrative rollercoaster of progress, catastrophic failure, and eventual recovery. It builds an emotional connection by showcasing vulnerability and resilience, leaving the story on a cliffhanger to encourage serialized viewing.

  1. 1

    The First Growth Hurdle

    Introduce an initial, manageable problem that arises as a direct result of early success, establishing the need for a major upgrade or change.

  2. 2

    The High-Stakes Negotiation & Victory

    Frame the solution to the first hurdle as a make-or-break moment. Build tension around getting approval or overcoming an obstacle, followed by a celebratory moment of success.

  3. 3

    The Upgrade Montage

    Visually demonstrate rapid progress and transformation through a fast-paced montage, creating a feeling of upward momentum and achievement.

  4. 4

    The 'All Is Lost' Moment

    Abruptly pivot from the peak of success to a sudden, seemingly catastrophic failure. This narrative twist is designed to shock the viewer and reset the stakes.

  5. 5

    The Diagnosis & The Savior

    Explain the technical cause of the failure and introduce an external force or moment of insight that provides a path to a solution, shifting the mood from despair to hope.

  6. 6

    The Team Triumph

    Showcase a collective effort to overcome the crisis, culminating in a successful outcome and a second, more earned celebration that reinforces the value of the team or community.

  7. 7

    The Level-Up Announcement

    Translate the recent victory into a tangible benefit or new capability for the audience/customer, demonstrating the positive outcome of the struggle.

  8. 8

    The Human Cost Reveal

    Introduce a new, more personal conflict (e.g., burnout, exhaustion) that arises from the intense effort, adding a layer of vulnerability and relatability.

  9. 9

    The Forward Momentum Tease

    Despite the personal cost, tease upcoming projects and future milestones to show that the journey continues, keeping the audience invested in what's next.

Themes

  • Entrepreneurial journey
  • Overcoming obstacles
  • Business growth

Techniques

  • Voiceover storytelling
  • Problem-solution narrative

Trends

  • Startup documentation
  • Behind-the-scenes content

Post caption

Part 5: Starting a frozen bean and cheese burrito company. Orders burritos now at badhambres.com.

Text overlays

  • contextual · beginning

    I'M HANK AND

  • contextual · beginning

    I LEFT MY 9 TO 5 JOB

  • contextual · beginning

    BEAN AND CHEESE

  • contextual · beginning

    BURRITO BUSINESS

  • contextual · beginning

    WITH MY WIFE SAM

  • contextual · beginning

    OF HOW IT'S

  • contextual · beginning

    WE MOVED

  • contextual · beginning

    AN OLD TACO BELL AND

  • contextual · beginning

    BLEW THROUGH

  • contextual · middle

    FASTER THAN EXPECTED

  • contextual · middle

    BURRITO BUSINESS

  • contextual · middle

    CONVINCING

  • contextual · middle

    OUR LANDLORDS

  • contextual · middle

    A WALK-IN FREEZER

  • contextual · middle

    ON THE PATIO

  • contextual · middle

    FELT LIKE A LONG SHOT

  • contextual · middle

    BUT A FEW BURRITOS LATER

  • contextual · middle

    THE GO AHEAD

  • contextual · middle

    WE GOT THE FREEZER

  • contextual · middle

    *WOO*

  • contextual · middle

    WE IMMEDIATELY

  • contextual · middle

    HIRED A CONTRACTOR

  • contextual · middle

    TO BUILD THE FREEZER

  • contextual · middle

    STOP THERE

  • contextual · middle

    GONE

  • contextual · middle

    SKETCHY LIGHTING

  • contextual · middle

    FOLDING PLASTIC TABLE

  • contextual · middle

    UPGRADED

  • contextual · middle

    WHAT STARTED AS A MESS

  • contextual · middle

    WAS FINALLY

  • contextual · middle

    LIKE A LEGIT

  • contextual · middle

    BURRITO HQ

  • contextual · middle

    BUT THEN

  • contextual · middle

    THE TILT KETTLE

  • contextual · middle

    WOULDN'T HEAT

  • contextual · middle

    WOULDN'T TURN ON

  • contextual · middle

    OUR TWO MOST IMPORTANT

  • contextual · middle

    PIECES OF EQUIPMENT

  • contextual · middle

    ARE DEAD

  • contextual · middle

    TURNS OUT THE FREEZER'S

  • contextual · middle

    AMPED UP POWER

  • contextual · middle

    COMPLETELY FRIED

  • contextual · middle

    AND THAT'S WHY

  • contextual · middle

    THE SH*T HAPPEN

  • contextual · middle

    TWO DAYS BEHIND

  • contextual · middle

    BURRITOS PROMISED

  • contextual · middle

    STARTED TO KICK IN

  • contextual · middle

    BUT THE REPAIR GUY

  • contextual · middle

    CAME THROUGH

  • contextual · middle

    AND WE GOT

  • contextual · middle

    HUNDREDS OF ORDERS

  • contextual · middle

    JUST IN TIME

  • contextual · middle

    TO CELEBRATE

  • contextual · middle

    AT OUR FIRST COMPANY

  • contextual · end

    AND BIG NEWS

  • contextual · end

    WE USED TO

  • informational · end

    Sold Out Drops

  • contextual · end

    BUT WITH THE

  • contextual · end

    RAMPED UP

  • contextual · end

    PRODUCTION

  • informational · end

    Order Burritos Anytime

  • contextual · end

    CAN NOW

  • contextual · end

    ORDER ANYTIME

  • contextual · end

    NOT IN PHOENIX?

  • contextual · end

    ARE UNDERWAY

  • call-to-action · end

    GET ON OUR EMAIL LIST

  • contextual · end

    WHEN WE REACH

  • contextual · end

    BUT HERE'S THE THING

  • contextual · end

    ALL THIS GROWTH

  • contextual · end

    COMES AT A COST

  • contextual · end

    HE'S DOWN FOR THE COUNT

  • contextual · end

    SAM AND I ARE WORKING

  • contextual · end

    SEVEN DAYS A WEEK

  • contextual · end

    STILL BEATS CORPORATE

  • contextual · end

    ON FUMES

  • contextual · end

    BOOTSTRAPPING FROM

  • contextual · end

    YOUR SAVINGS

  • contextual · end

    DO YOU HAVE?

  • contextual · end

    SLOW DOWN NOW

  • contextual · end

    A FRESH NEW LOOK

  • contextual · end

    IS ABOUT TO DROP

  • contextual · end

    IS AROUND THE CORNER

  • contextual · end

    AND WE'VE GOT BIG THINGS

  • contextual · end

    COOKING FOR Q1

  • contextual · end

    WE DON'T BURN OUT

  • branding · end

    WE'RE BAD HAMBRES

  • call-to-action · end

    FOLLOW ALONG TO SEE

  • contextual · end

    IF WE TURN THIS

  • contextual · end

    INTO A REALITY

Transcript

I'm Hank, and five months ago, I left my nine to five job to start a frozen bean and cheese burrito business with my wife, Sam. This is part five of how it's going so far. We moved burrito making into an old Taco Bell and blew through the freezer space faster than expected. The future of our burrito business depended on convincing our landlords to let us build a walk in freezer on the patio. Felt like a long shot, but a few burritos later, they gave us the go ahead. We got the freezer. We immediately hired a contractor to build the freezer, but we didn't stop there. The yellow walls, gone. The sketchy lighting, history. Folding plastic table? Upgraded. What started as a mess was finally starting to feel like a legit burrito HQ, but then disaster. The tilt kettle wouldn't heat. Oven wouldn't turn on. Our two most important pieces of equipment are dead. Turns out tier freezer's amped up power completely fried our kitchen gear. And that's why this shit happened. Two days behind, thousands of burritos promised, and panic mode started to kick in. But the repair guy came through. The team rallied, and we got hundreds of orders out on time, just in time to celebrate at our first company holiday party. And big news, we used to sell out in minutes, but with the new freezer and ramped up production, Phoenix customers can now order anytime. No Phoenix, shipping tests are underway. Get on our email list to find out when we reach your state. But here's the thing. All this growth comes at a cost. Sound for the count. Sam and I are working seven days a week. Still beats corporate, but we're running on fumes. And when you're bootstrapping from your savings, what choice do you have? But we can't slow down now. A fresh new look is about to drop. Our first farmer's market is around the corner, and we've got big things cooking for q one. Here's to hoping we don't burn out. We're bad hombres. Follow along to see if we turn this bean dream into a reality.

Documenting our burrito business journey | Viral Hooks