Couple's business journey conflict storyfrom @bad.hambres

Transcript

Sam and I finally had our first real fight. I'm Rank, and twenty months ago, I quit my nine to five job to start a frozen bean and cheese burrito company out of an old Taco Bell with my wife, Sam. We'd survived three AM bean cooks, permit delays, almost going broke, and always found our way to agreement until now. Let me lay it out for you. We'd been working all year to ship outside Arizona. We best dropped a $106,000 on custom packaging, more than the cash in our bank account. Our new manufacturer was finally making burritos, and we are two weeks out from our first out of state launch. Problem was nothing else was ready. Website was still a mock up, never tested the packaging, zero product photos. Sam reasonably, rationally best we delay the launch to make sure everything was dialed. And she had a point, but bills were coming due. So I told her, my love, we don't get to wait. We launch in two weeks. She didn't love that. I'm so mad at you. But she locked in because we had two months of work to get done in two weeks. In retrospect, we might have pushed it too far. Tier working too hard. But ready or not, launch day was tier, and the pressure was intense. A year of grinding, all of our cash, and two weeks of not so subtle tension. I could literally murder you. And now we'd find out if any of it actually worked without testing a single piece. As luck would have it, nothing broke. Hundreds of people showed up and checked out. Didn't really hit us until we walked into the warehouse the next morning. Twenty months ago, I was loading coolers of burritos into my o seven Xterra. Now there were full pallets of burritos getting forklifted onto legit delivery trucks. She'd still tell you it was reckless. I'd still tell you it worked. Thousands of burritos shipped, zero homicides. But now comes the real test. Not these people like the burritos. We're bad hombres. Fall to see how far this bean dream goes.