Viral Hooks
Trending short videosEntrepreneur origin story montage
The edit1 shot · 12 text
Shots Text1:26

Performance

Views
150.4K
Likes
3.7K
Comments
137
Engagement
2.6%
Length · 16 Aug 2024
1:26

Video #24988 · Vlog

Entrepreneur origin story montagefrom @bad.hambres

[01]

Overview

The creator narrates his journey of leaving his corporate job to start a frozen bean and cheese burrito business called Bad Hombres. He explains his long-standing passion for making them, the initial test run selling 120 burritos to friends, and the process of legitimizing the business by getting a commercial kitchen and food permit with his wife's help. He details the challenges of scaling production, including 15-hour cooking times and doing everything himself with friends, and concludes by stating the brand's mission and teasing future plans.

[02]

Simple outline

  1. 1Declare a relatable dream
  2. 2Show the scrappy start
  3. 3Prove the concept's success
  4. 4Reveal the hidden struggle
  5. 5Tease the future journey

[03]

Related videos

[04]

Classification

Format
Concepts
Origin StoryJourney DocumentationQuest Recap
Elements
VoiceoverMontage EditingText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

I JUST LEFT MY 9 TO 5

Verbal hook · 45%

I just left my nine to five corporate job to start a frozen bean and cheese burrito business.

Visual hook · 5%

A man walks towards a wooden table and sits down in front of a white plate with two golden-brown burritos, creating immediate focus on the food product.

[06]

Hook template

Steal this for your own video

I JUST LEFT MY [stable career or commitment]

  • — I JUST LEFT MY 9 TO 5
  • — I JUST LEFT MY LAW FIRM PARTNERSHIP
  • — I JUST LEFT MY TEACHING CONTRACT

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-stakes, relatable declaration of a major life change made in pursuit of a niche passion, immediately establishing a clear goal and a compelling risk.

Payoff

A formal brand reveal that establishes a larger mission, followed by a forward-looking statement that thanks the early supporters and invites the audience to follow the ongoing journey, creating an open loop for future content.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Scrappy Startup Saga

To chronicle the authentic journey of turning a personal passion into a viable business, focusing on the initial risk, early validation, and the unglamorous reality of scaling to build an engaged community invested in the outcome.

  1. 1

    The Scrappy Origin

    Detail the initial, low-fidelity experiment to test the idea, emphasizing resourcefulness and 'underdog' qualities (e.g., 'broke some health codes') to build audience empathy and relatability.

  2. 2

    The Early Validation

    Present a clear, quantifiable piece of evidence that the concept works (e.g., 'sold out in three hours'), serving as the story's first major turning point and justifying the initial risk.

  3. 3

    The 'Why' Backstory

    Rewind to establish the creator's deep, long-standing personal connection to the project, building credibility, expertise, and emotional investment from the viewer.

  4. 4

    The Scaling Montage

    Rapidly show the process of legitimizing and growing the operation (getting permits, building a website, increasing production), demonstrating momentum and progress through a series of quick, action-oriented clips.

  5. 5

    The Reality of the Grind

    Reveal the immense, unseen effort and challenges behind the success (e.g., '15 hours to cook,' 'had to cook overnight'), humanizing the creator and making the achievements feel earned and authentic.

Themes

  • Career change
  • Following a passion
  • Entrepreneurial journey
  • Small business challenges

Techniques

  • Voiceover
  • Montage editing
  • Text overlay

Trends

  • Quitting 9-to-5
  • Business origin story

Post caption

Part 1: Starting a frozen bean and cheese burrito business.

Text overlays

  • title · beginning

    I JUST LEFT MY 9 TO 5

  • contextual · beginning

    CORPORATE JOB

  • contextual · beginning

    TO START A FROZEN BEAN AND CHEESE BURRITO BUSINESS

  • contextual · beginning

    HERE'S HOW IT'S GOING SO FAR

  • contextual · beginning

    I'M HANK

  • contextual · beginning

    I BOUGHT A GIANT POT TO COOK, SELL, AND DELIVER 120 FROZEN BURRITOS

  • contextual · beginning

    I TOOK ORDERS ON VENMO

  • informational · beginning

    I SOLD OUT IN THREE HOURS

  • call-to-action · end

    HOP ON OUR WAITLIST IF YOU'RE IN PHOENIX AND WANT IN

  • branding · end

    WE'RE BAD HAMBRES

  • branding · end

    TO MAKE THE WORLD'S BEST FROZEN BEAN AND CHEESE BURRITOS

  • call-to-action · end

    STICK AROUND. WE'RE JUST GETTING STARTED.

Transcript

I just left my nine to five corporate job to start a frozen bean and cheese burrito business. Here's how it's going so far. I'm Rank, and a few months ago, I bought a giant pot to cook, sell, and deliver a 120 frozen burritos to my friends. I took orders on Venmo, maybe broke some health codes, and had my family questioning my sanity, but I sold out in three hours. Let me back up. I've been making bean and cheese burritos from scratch for over a decade because you really can't buy the real deal from the store. My friends have been requesting them for years, so I decided to test the waters to see if they'd sell, and sell they did. While working my corporate job, I went legit. Outside of business hours, I set up shop in a commercial kitchen, got a food permit, hacked together a website, and recruited my designer entrepreneur wife, Sam, the cause. Since then, we've been dropping monthly ish good out batches, and we're gearing up to drop 800 burritos this week. Hop on our wait best if you're in Phoenix and want in. Increasing production has been no joke. It takes fifteen hours for me to cook the broth and beans. So between my job and limited kitchen time, I had to cook overnight. And we're doing everything ourselves from sourcing ingredients, cooking and wrapping burritos, packing and delivering orders with the help of some of our friends. But things are looking up. We've got some big plans in the works. We're Bad Hombres, and we're on a mission to make the world's best frozen bean and cheese burritos. Thanks to everyone for making our best dream a reality. Stick around. We're just getting started.

Entrepreneur origin story montage | Viral Hooks