@bonusfootage
Instagram · Split screen
@bonusfootage the complete guide for making yap style videos for beginners overheard on the @davidperell podcast with his guest Wright Thompson who is one of the best non-fiction writers in the world. #contentcreator
Performance
Video #26958 · Split screen
[01]
The creator presents a three-part 'course' on 'yapping' (storytelling/writing) by curating and reacting to clips from a podcast interview. He introduces each of the three 'lessons' and then plays a corresponding clip where an expert explains the importance of repetition, saying something new and true, and the discipline of doing the work, all within a split-screen format.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook
Yapping 101
Verbal hook
If you were my friend and you asked me for a course on how to yap, this would be lesson one.
Visual hook
The video opens with a split-screen layout, showing a creator in a close-up shot on the bottom half and a professional podcast interview on the top half, creating immediate visual contrast.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to the viewer that frames a common desire or problem as a 'course' with numbered lessons, immediately establishing the video's value proposition and structure.
Payoff
The final beat acts as the payoff, delivering a simple, motivating command that summarizes the overall message and empowers the viewer to act.
[08]
The structural pattern this video runs on
Framework
The Curated Course
Framing expert advice from an external source as a mini-course or a series of sequential lessons to solve a relatable, often humorously-phrased, problem.
The Foundational Principle
The narrator introduces the first 'lesson,' followed by a curated clip that establishes a core mindset or foundational rule about volume and practice.
The Specific Tactic
The narrator introduces the second 'lesson,' followed by a curated clip that provides a more specific, actionable technique or rule for the content itself.
The Action Mandate
The narrator introduces the final 'lesson,' followed by a curated clip that serves as a powerful call to action, reinforcing the first principle and emphasizing execution.
the complete guide for making yap style videos for beginners overheard on the @davidperell podcast with his guest Wright Thompson who is one of the best non-fiction writers in the world. #contentcreator
title · beginning
Yapping 101
contextual · middle
lesson two
contextual · middle
and lesson three
You were my friend and you asked me for a course on how to yap, this would be lesson one. Nobody wants to hear what I have to say, which is just it's just reps. There's no mystery. It's just reps. It's just reps. And this would be lesson two. Say something new that's true, that is both specific and universal, and that helps the reader understand something they didn't understand before, preferably about themselves. And lesson three. It's a better in the seat. Like, there's no mystery. It's just, you know, better up and do it.