@databutmakeitfashion
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@databutmakeitfashion the shoe trend thats secretly back in style 🤫🤫 #fashiontrends #dataanalytics #StreetStyle #greenscreen
Trending short videosData proves fashion trend popular
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Performance
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- Comments
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- Engagement
- 6.4%
- Outlier
- 9.5×
- Length · 1 Jun 2023
- 0:16
Video #2750 · Carousel
Data proves fashion trend popularfrom @databutmakeitfashion
[01]
Overview
The creator explains how data analytics provides an objective measure of fashion trends, contrasting it with popular opinion. They use Crocs as a case study, stating that despite what people might say, Google search data shows interest in the shoes recently rose by nearly 10%, proving they are still in style.
[02]
Simple outline
- 1State insightful premise
- 2Present common belief
- 3Reveal contradictory data
- 4Conclude with authority
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
the interesting thing about using data analytics to understand fashion trends
Verbal hook · 40%
Interesting thing about using data analytics to understand fashion trends is that you can see what trends are objectively popular despite what people are saying.
Visual hook · 25%
A paparazzi-style photo of celebrity Justin Bieber wearing a casual outfit with grey Crocs and socks, immediately establishing the video's fashion topic and using a recognizable figure to grab attention.
[06]
Hook template
Steal this for your own video
The interesting thing about using to understand trends is that you can see what's objectively despite what people are saying.
- — The interesting thing about using search data to understand fitness trends is that you can see what workouts are objectively growing despite what influencers are saying.
- — The interesting thing about using sales analytics to understand food trends is that you can see what cuisines are objectively booming despite what critics are saying.
- — The interesting thing about using streaming numbers to understand music trends is that you can see what genres are objectively dominant despite what tastemakers are saying.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An intellectual-sounding statement that promises a unique, data-backed perspective on a popular topic, creating intrigue.
Payoff
A short, definitive closing statement that reinforces the authority of the data and provides a sense of finality and closure, leaving the viewer with a clear takeaway.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Data-Driven Rebuttal
The video establishes credibility by using objective data to debunk a popular subjective opinion, making the viewer feel like they've learned an exclusive insight.
- 1
The Authoritative Premise
Establishes the core argument: that an objective method can be used to uncover the truth, overriding subjective popular opinion.
- 2
The Common Misconception
Presents a specific, relatable example of a widely held belief that will serve as the target for the rebuttal, creating a 'strawman' argument.
- 3
The Data-Backed Contradiction
Delivers the core evidence, citing a specific, credible data point that directly refutes the common misconception.
Themes
Techniques
Trends
Post caption
the shoe trend thats secretly back in style 🤫🤫 #fashiontrends #dataanalytics #StreetStyle #greenscreen
Text overlays
title · beginning
the interesting thing about using data analytics to understand fashion trends
informational · beginning
is that you can see what trends are objectively popular
informational · middle
despite what people are saying
informational · middle
like people might say that Crocs are no longer in style
informational · middle
but according to Google search data
informational · middle
interesting Crocs rose by nearly 10% this month
informational · end
and now we know
Transcript
Interesting thing about using data analytics to understand fashion trends is that you can see what trends are objectively popular despite what people are saying. Like, people might say that Crocs are no longer in style, but according to Google search data, interest in Crocs rose by nearly 10% this month, and now we know.