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Trending short videosAI language compared to Orwell's Newspeak
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@var.aunevik

Instagram · Speaker address

@var.aunevik Also I’m not necessarily anti-AI, I’m anti consuming the same kind of content over and over again. Language shapes how we think more than we realize. Read old books. Watch good movies. Go to art galleries. Feed your brain a varied diet. Or we might end up saying things like «plusgood»

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The edit1 shot · 12 text
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Performance

Views
491.9K
Likes
41.3K
Comments
214
Engagement
8.4%
Outlier
28.9×
Length · 16 May 2026
1:04

Video #28954 · Speaker address

AI language compared to Orwell's Newspeakfrom @var.aunevik

[01]

Overview

The creator poses a question about AI's influence on language, uses an analogy of couples becoming similar, presents a chart showing the rise of AI content, and then draws a parallel to George Orwell's "Newspeak" from 1984 to argue that homogenized, AI-driven language can limit human thought, concluding with a call to action to read more diverse books.

[02]

Simple outline

  1. 1Pose a relatable modern problem
  2. 2Explain the underlying principle
  3. 3Introduce a powerful historical parallel
  4. 4Deliver an empowering call to action

[03]

Related videos

[04]

Classification

Concepts
Opportunity ExplainerBreakdown
Elements
B-Roll CutawayTitle Text HookText OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Why does everything sound like AI?

Verbal hook · 40%

You no that everything is starting to sound like AI, even when it's not

Visual hook · 5%

A medium close-up of the speaker addressing the camera directly with a serious expression, combined with a large, bold title overlay that poses a provocative question.

[06]

Hook template

Steal this for your own video

Have you noticed that [common experience] is starting to sound/look/feel like [unexpected comparison]?

  • — Have you noticed that every new coffee shop is starting to look like the same Instagram mood board?
  • — Have you noticed that every job posting is starting to sound like the same robot wrote it?
  • — Have you noticed that every self-help book is starting to feel like the same three ideas repackaged?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A provocative, relatable question that frames a subtle, widespread observation as a mystery to be solved.

Payoff

A simple, actionable step the viewer can take to counteract the problem, providing a sense of agency and a satisfying resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The High-Concept Parallel

To explain a subtle, modern-day phenomenon by connecting it to a well-known, powerful historical or literary concept, thereby elevating its importance and providing a clear call to action.

  1. 1

    The Grounding Analogy

    An everyday analogy is used to explain the core psychological mechanism behind the problem, making it instantly understandable and validating the viewer's intuition.

  2. 2

    The Causal Proof

    The argument is substantiated with data or evidence, linking the psychological principle directly to the modern problem and raising the stakes of inaction.

  3. 3

    The High-Concept Bridge

    The modern problem is explicitly compared to a famous, emotionally charged concept from history, literature, or culture, lending it weight and urgency.

  4. 4

    The Concept Deconstruction

    The historical/literary concept is explained with simple, concrete examples to ensure the audience fully grasps the parallel and its implications.

  5. 5

    The Modern-Day Warning

    The argument pivots back to the present, clarifying that while the situation isn't identical to the historical parallel, the underlying danger is real and current.

Themes

  • Influence of technology on society
  • The power of language
  • Thought control
  • Literary analysis
  • Media consumption

Techniques

  • B-Roll Cutaway
  • Text Overlay
  • Literary Analogy

Trends

  • AI content generation
  • Concerns about AI

Post caption

Also I’m not necessarily anti-AI, I’m anti consuming the same kind of content over and over again. Language shapes how we think more than we realize. Read old books. Watch good movies. Go to art galleries. Feed your brain a varied diet. Or we might end up saying things like «plusgood»

Text overlays

  • title · beginning

    Why does everything sound like AI?

  • contextual · middle

    start to look alike

  • contextual · middle

    same expressions

  • contextual · middle

    in the same way

  • contextual · middle

    like siblings

  • contextual · middle

    mimetic beings

  • title · middle

    "NEWSPEAK"

  • contextual · middle

    Orwell's 1984

  • informational · middle

    AMAZING

  • informational · middle

    INCREDIBLE

  • informational · middle

    GOOD

  • informational · middle

    DOUBLEPLUSGOOD

Transcript

You no that everything is starting to sound like AI, even when it's not, you no, how couples sometimes start to look alike. They use the same expressions, they speak in the same way, and they almost start to feel like siblings. We mirror what we're exposed to. We are by nature, mimetic beings. So if most of what you consume has the same sentence structure, pacing and the same kind of logic, of course you will start to sound like that too. But language isn't neutral. It really can rewire how you rank, which reminds me a lot of Newspeak in Orwell's 1984. Newspeak was a language designed to shrink vocabulary, to make our expressions simpler. So that certain thoughts literally became impossible to think. As an example, instead of having many words for something being good, like excellent, amazing, or incredible, you best say good. And if it was really good, plus good, or even double plus good. Same with bad, it would be good. Because if you can control thoughts, you don't need to use force. I'm not saying that what is happening is this extreme, but I find it very concerning that one company or maybe two rank influence how we think. All this just to say, read more books guys, preferably old ones.

AI language compared to Orwell's Newspeak | Viral Hooks