@thecheesestoreofbeverlyhills
Instagram · Speaker address
@thecheesestoreofbeverlyhills Our cheese of the day is Ubriaco del Piave! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Trending short videosCheesemonger explains and cuts cheese
The edit1 shot · 12 text
Shots Text0:59
Performance
- Views
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- Likes
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- Comments
- 336
- Engagement
- 3.1%
- Length · 5 Jul 2025
- 0:59
Video #29034 · Speaker address
Cheesemonger explains and cuts cheesefrom @thecheesestoreofbeverlyhills
[01]
Overview
A cheesemonger introduces a unique purple Northern Italian cheese called Ubriaco del Piave. He explains its red wine-washed rind, cuts the large wheel in half with a special knife, describes its aroma and texture, compares it to other cheeses, and suggests serving pairings. He concludes by clarifying the rind is for flavor only and tastes a sample.
[02]
Simple outline
- 1Reveal unique object
- 2Explain unique process
- 3Perform satisfying action
- 4Provide practical context
- 5Answer common question
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 15%
THIS IS A
Verbal hook · 30%
This is a Northern Italian cheese called Ubriaco del Piave.
Visual hook · 55%
A man holds up a large, round, distinctly purple wheel of cheese, which is an unusual and attention-grabbing object.
[06]
Hook template
Steal this for your own video
Hold up a from directly to the camera in close frame, letting its do the stopping before you say a word.
- — Hold up a jet-black garlic bulb from a Korean fermentation cave directly to the camera in close frame, letting its deep obsidian color do the stopping before you say a word.
- — Hold up an oversized, neon-orange truffle mushroom from the Pacific Northwest directly to the camera in close frame, letting its alien texture and size do the stopping before you say a word.
- — Hold up a translucent, blue-tinted raw diamond from a South African mine directly to the camera in close frame, letting its impossible color do the stopping before you say a word.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate presentation of a visually unusual object, coupled with a direct statement of its identity to create an instant curiosity gap.
Payoff
A final, simple validation of the item's quality (e.g., a taste test, a final demonstration) that closes the loop and confirms the value proposition.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert's Deconstruction
A subject matter expert takes a visually intriguing or complex item and systematically breaks it down, explaining its unique properties, revealing its inner workings through a satisfying physical action, and providing practical context for the viewer.
- 1
The Object of Intrigue
The item is introduced and named, establishing its basic identity and origin.
- 2
The Minor Deception
A specific visual detail is highlighted, and a common assumption about it is immediately corrected, creating a small surprise and rewarding close attention.
- 3
The Process Reveal
The core 'secret' behind the item's unique characteristic (e.g., its color) is explained, satisfying the primary curiosity established by the hook.
- 4
The Sensory Preview
The narrator describes a non-visual sensory aspect (smell, sound) to build anticipation for the full reveal.
- 5
The Satisfying Reveal
A deliberate, skillful physical action is performed on the object (e.g., cutting, opening, assembling) that reveals a contrasting or hidden interior, providing a strong moment of visual payoff.
- 6
The Relatability Bridge
The item is compared to more common or familiar analogues, grounding the new information in the viewer's existing knowledge.
- 7
The Practical Application
The narrator provides clear, actionable advice on how to use, pair, or enjoy the item, adding a layer of utility.
- 8
The Pre-emptive FAQ
A common question a viewer might have is explicitly asked and answered, demonstrating expertise and audience awareness.
Themes
Techniques
Post caption
Our cheese of the day is Ubriaco del Piave! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Text overlays
contextual · beginning
THIS IS A
contextual · beginning
NORTHERN ITALIAN CHEESE
contextual · beginning
CALLED UBRIACO DEL PIAVE
informational · beginning
REAL FIG LEAF
informational · beginning
THIS IS WASHED IN RED WINE FROM THE REGION
informational · middle
REALLY DEEP ALMOST LIKE CONCORD GRAPE ON THE NOSE
informational · middle
THE CHEESE RECIPE IS GONNA BE SOMETHING YOU CAN COMPARE TO A PIAVE DOP OR EVEN LIKE AN ASIAGO
informational · middle
FLAKY
informational · middle
A SALAD OR JUST HAVE... LIKE LIGHTER RED WINE
informational · end
Can you eat the rind?
informational · end
REST OF THE CHEESE
contextual · end
Yum
Transcript
This is a Northern Italian cheese called Ubriaco del Piave. It's not a real fig leaf. This is washed in red wine from the region. You can even see a little bit of great mustang there. Really deep, almost like Concord grape on the nose. The cheese recipe is gonna be something you could compare to a Piave DOP or even like an Asiago. It's pressed. It's really, like, flaky. This is something you rank shave on a salad or just have, with a nice, like, lighter red wine. It's just there to flavor the rest of the cheese.