@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Gouda is great! Here we’ve have some beemster xo, ewephoria, and of course some parmigiana Reggiano! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger #cheeselover
Performance
Video #29039 · Vlog
[01]
A cheesemonger guides a customer through a cheese selection process, starting with a request for Gouda. He offers samples of both a cow's milk (Beemster) and a sheep's milk (Ewephoria) Gouda, explaining the differences in taste and aging, before the customer purchases the sheep's milk variety. The interaction continues as the customer asks for a Parmesan recommendation, leading the cheesemonger to introduce and sample a 'Red Cow' Parmigiano Reggiano, detailing its history and flavor profile before cutting and wrapping a piece for the customer.
[02]
[03]
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
828.5K18.1×Cheesemonger demonstrates cutting a wheel@thecheesestoreofbeverlyhills · Showcase
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
2M82.8×POV of buying artisan cheese@thecheesestoreofbeverlyhills · Value Vlog
112.1KCheesemonger guides a customer through five gourmet cheese picks@thecheesestoreofbeverlyhills · Showcase
506K11.7×POV ordering at cheese shop@thecheesestoreofbeverlyhills · Product Showcase
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
1.1M35.8×POV of a deli order@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Pov: You come in for Gouda
Verbal hook · 30%
Try this. This is Bamster.
Visual hook · 15%
A first-person POV shot of a cheesemonger behind a wooden counter, actively handling a block of cheese to offer a sample.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immersive 'Point of View' setup that places the viewer directly into a common transactional scenario, immediately establishing a relatable context.
Payoff
The interaction concludes with a successful transaction, leaving the viewer with a sense of vicarious satisfaction and an appreciation for the master-level expertise demonstrated.
[08]
The structural pattern this video runs on
Framework
The Expert Consultation
A narrative framework where a customer's simple request evolves into a showcase of deep expertise, as the expert navigates increasingly specific challenges with compelling, story-driven solutions.
The Baseline Offer
The expert addresses the initial, general request by presenting a standard, high-quality option, setting a benchmark for what follows.
The Specificity Challenge
The user introduces a more niche or complex requirement, testing the expert's depth of knowledge and the breadth of their offerings.
The Elevated Solution & Justification
The expert validates the niche request and presents a superior alternative, using comparative analysis and sensory details to explain why it's a better fit.
The First Resolution
The user accepts the first recommendation, providing a moment of narrative closure and validating the expert's guidance.
The Second Quest
The user introduces a completely new and different request, resetting the challenge and beginning a new narrative arc.
The Legendary Recommendation
The expert responds to the second quest not just with a product, but with a premium option elevated by a compelling origin story or unique historical context.
The Final Confirmation
The user seeks final practical validation before committing, which the expert provides, leading to the final agreement.
Gouda is great! Here we’ve have some beemster xo, ewephoria, and of course some parmigiana Reggiano! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger #cheeselover
title · beginning
Pov: You come in for Gouda
contextual · beginning
TRY THIS THIS IS BEEMSTER
contextual · beginning
GOUDA FROM NORTH HOLLAND
contextual · beginning
DO YOU LIKE THAT SHEEP MILK GOUDA IS LIKE A THING
contextual · beginning
Ewephoria!
contextual · beginning
I GET A LITTLE MORE SWEETNESS OFF OF THE SHEEP'S MILK
contextual · middle
THIS ONE IS A LITTLE LESS AGED AS WELL
contextual · middle
HAS THAT LIKE LIGHT LIKE CARAMELLY CHARACTER
contextual · middle
PARMESAN CHEESE
contextual · middle
THIS PARMIGIANO IS THE RED COW
contextual · end
USING THE ORIGINAL BREED OF CATTLE
contextual · end
IT'S 30 MONTHS OLD LIKE IT'S NICE AND STRONG
contextual · end
See you soon!
Try this. This is Bamster. This is from North Holland. It is a thing. I have one. Yeah. Yeah. So I always get off of sheep's milk worse cow's milk when it's when it's the same recipe and everything. I get a little more sweetness off of the sheep's milk. This one is a little less aged as well. This is about a twelve month, whereas the other one was twenty worse. So it's gonna have a smoother texture. But it still has that, like, light, like, caramelly character. Yeah. I know. Sweet. Absolutely. This no is the red cow. So it's from Amelia Romagna, like, all parmigiano reggiano. And this is using the the original breed of cattle that they made parmigiana with in the November, December. For the parmigiana, would you say this is, like, okay to put it in the Oh, total. Yeah. Yeah. It's it's 30 months old. Like, it's nice and strong. Wanna get a little sliver? Yeah. Yeah. You'd be like the quarter five. This is probably gonna be, like, maybe a little more than a quarter. Let's see. A third? Right up here, you can see it right there.