@thecheesestoreofbeverlyhills
Instagram · Speaker address
@thecheesestoreofbeverlyhills Our cheese of the day is Monte Enebro. A soft-ripened goat’s milk cheese covered in ash made in Spain! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #11989 · Speaker address
[01]
The cheese monger introduces a Spanish goat cheese called Monte Enebro, describes its ash rind and centripetal aging, cuts a slice to show its creamy texture, and recommends pairing it with white wine.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
THIS IS CALLED
Verbal hook · 50%
This is called Monte Anebro.
Visual hook · 35%
Close-up shot of a log-shaped cheese with a textured, ashy rind.
[07]
The promise the opener makes, and how the video pays it back
Hook
The presenter introduces the cheese by name and places it on the cutting board.
Payoff
Suggest a wine pairing to complement the cheese.
[08]
The structural pattern this video runs on
Framework
Cheese Introduction and Tasting
A cheese expert introduces a specific cheese, highlighting its unique characteristics and flavor profile.
The Cheese Reveal
Introduce the cheese by name and origin.
The Cutting Demo
Demonstrate how to cut the cheese to reveal its interior.
The Texture Tease
Show the creamy texture of the cheese.
The Flavor Note
Describe the flavor profile of the cheese.
Our cheese of the day is Monte Enebro. A soft-ripened goat’s milk cheese covered in ash made in Spain! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
title · beginning
THIS IS CALLED
title · beginning
MONTE ENEBRO
title · beginning
GOAT'S MILK CHEESE
title · beginning
FROM SPAIN THAT
title · middle
COMES WITH THIS
title · middle
ASH RIND
title · middle
A LOT OF
title · middle
CENTRIPETAL AGING
title · middle
OUTSIDE IN
title · middle
THE ASH MELLOWS
title · middle
IT OUT A
title · middle
SUPER CREAMY
title · middle
THIS IS A
title · middle
SPANISH CHEESE
title · middle
AND THAT REALLY
title · middle
WHITE WINE
title · end
YEAH IT'S GOT
title · end
SOME SALT TO IT
This is called Monte Anebro. This is a goat's milk cheese from Spain that comes with this ash rind. No you get to see a lot of what we call centripetal aging, aging from the outside in. The ash mellows it out a little better, so it's just super creamy. This is this is a Spanish cheese. And that really wants a nice white wine. Yeah. Yeah. It's got some salt to it.