@casandra.mazzucco
TikTok · Prop Yap
@casandra.mazzucco @Kosas products ACTUALLY worth your money that you should pick up during the @Sephora sale!! shop up to 20% off at sephora Oct 30 - Nov 9 #kosaspartner #sephorasale #makeuproutine #makeupfavorites
Performance
Video #48348 · Prop Yap
[01]
The creator performs a 'Get Ready With Me' style makeup tutorial using only her favorite products from the brand Kosas. She sequentially introduces, explains the benefits of, and applies each product—including a brightener, multi-stick blushes, concealer, setting powder, mascara, and setting mist. The video is framed as a recommendation list for the upcoming Sephora sale, and she concludes by reminding viewers about the discount on these items.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
FULL FACE OF KOSAS FAVS I WOULD PURCHASE DURING THE SEPHORA SALE
Verbal hook · 45%
Get ready with me using my Kosas favorites that I would stock up on during the Sephora sale.
Visual hook · 5%
The creator holds up three distinct makeup products and a black-and-white striped Sephora shopping bag, immediately establishing the video's theme of beauty products and shopping.
[06]
Steal this for your own video
FULL OF I WOULD DURING
[07]
The promise the opener makes, and how the video pays it back
Hook
State the overarching theme and the time-sensitive context, promising a curated list of 'best of' recommendations for a specific event or purpose.
Payoff
Summarize why this curated list is superior to browsing randomly, reiterate the core value (e.g., 'these are my tried-and-true repurchases'), and issue a final, urgent call to action tied to the initial hook.
[08]
The structural pattern this video runs on
Framework
The Curated Routine Blueprint
To present a curated list of recommended items within a sequential, process-oriented format (like a 'get ready with me' or 'step-by-step guide'), framed by a time-sensitive event to create urgency. Each item is justified with a unique benefit and demonstrated in real-time.
The Holy Grail Introduction
Introduce the first item as a 'non-negotiable' or essential staple, establishing its high value and the creator's strong conviction by framing it as a pre-decided repurchase.
The Layering Technique
Introduce the next item(s) while demonstrating a specific technique or 'pro-tip' for using them, adding educational value beyond a simple review.
The Refinement Step
Present an item whose function is to clean up, perfect, or enhance the previous steps, showing how the items work together as a system.
The Finishing Touch
Introduce an item that sets the previous work, using a memorable, often paradoxical benefit statement (e.g., 'controls X without sacrificing Y').
The Dual-Benefit Reveal
Introduce an item by posing a rhetorical question that highlights a surprising, secondary benefit, framing it as a multi-purpose 'hack'.
The Longevity Lock-In
Introduce the final functional item by emphasizing its ability to ensure the longevity and performance of the entire process.
@Kosas products ACTUALLY worth your money that you should pick up during the @Sephora sale!! shop up to 20% off at sephora Oct 30 - Nov 9 #kosaspartner #sephorasale #makeuproutine #makeupfavorites
title · throughout
FULL FACE OF KOSAS FAVS I WOULD PURCHASE DURING THE SEPHORA SALE
Ready with me using my Kosas favorites that I would stock up on during the Sephora sale. My first non negotiable that I use every single day, the Kosas Revealer extra bright, specifically in the shade magic. This is something going into the Sephora sale I already knew I was repurchasing. No only does this color correct, it also doubles as a brightening and de puffing serum. You know I like to double up on blush. The impressionist multi sticks, one of my favorite. Favorite shade is definitely intuition. Very easily blendable. It just looks like skin. Vibration on the high points. Because these are so easy to blend and light on the skin, using more than one is is never too much. Last step of my cream products, I always go in with concealer to clean up and brighten. It's super creamy and blendable and gives you that skin like finish. This year, we were introduced tier extended range of cloud set loose. It blurs, takes away the shine, but never your glow. Now have you used a mascara that doubles as a lash serum? That's why Kosas Soulgazer is one of my favorite mascaras. One final set of cloud set mist to lock my makeup in for up to twelve hours. I know there's so many different products to shop during the Sephora sale, but these are ones that I keep repurchasing tier and time again. All these Kosas products are gonna be up to 20% off, so be sure to stock up your Kosas favorites during the Sephora sale.