Redesigning Rainforest Cafe merchandise collectionfrom @spaceboycole

Framework

The Speculative Rebrand

Reimagining a brand's identity through a series of hypothetical, high-quality, and increasingly absurd product mockups that mix nostalgia with modern aesthetics.

1. 1

   The Rationale

   Briefly justifying the project by critiquing the existing, lackluster state of the subject.

2. 2

   The Anchor Drop

   Introducing the first, strongest, and most logical item to set the quality bar and tone.

3. 3

   The Edgy Pivot

   Presenting items that introduce humor, irony, or edge to the brand identity.

4. 4

   The Absurd Escalation

   Drastically raising the stakes with an impossible, massive, or highly expensive brand extension (e.g., F1 car).

5. 5

   The Ecosystem Expansion

   Introducing accessories or secondary items that thematically support the previous big ideas.

6. 6

   The Detailed Close-up

   Focusing on specific, witty features or textures of smaller items to show depth of thought.