Viral Hooks
Trending short videosCreator reviews new Fenty lipgloss
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@mikaylanogueira

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@mikaylanogueira OMG FENTY 😍😍😍 #fenty #glossbomb #makeup #beauty #lipgloss

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Performance

Views
4.4M
Likes
305.1K
Comments
1.1K
Engagement
7%
Outlier
3.5×
Length · 10 Oct 2025
1:04

Video #4702 · Prop Yap

Creator reviews new Fenty lipglossfrom @mikaylanogueira

[01]

Overview

A beauty creator reviews the new Fenty Beauty 'Gloss Bomb Stacks' in the shade 'Spiked Hot Chocolate.' She shows the unique three-layered packaging, mixes the product on the wand, critiques the scent, and then applies it to her lips to demonstrate the final color and high-shine finish, ultimately giving it a very positive review.

[02]

Simple outline

  1. 1Pose a curiosity-driven question
  2. 2Showcase a unique mechanism
  3. 3Demonstrate the transformation
  4. 4Deliver an emphatic final verdict

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseProduct Demo
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

I need to know what this lip gloss is gonna look like on the lips.

Visual hook · 65%

An extreme close-up of the creator's face as she holds a visually interesting, multi-layered lip gloss product directly in front of the camera. Her wide-eyed, expressive face conveys strong curiosity and anticipation.

[06]

Hook template

Steal this for your own video

Extreme close-up: hold a visually intriguing [product with unusual packaging or texture] directly in front of the camera while your face shows [strong anticipation], then reveal how it looks on [the real-life use area].

  • — Extreme close-up: hold a color-shifting foundation bottle directly in front of the camera while your face shows strong anticipation, then reveal how it looks on skin.
  • — Extreme close-up: hold a layered protein bar directly in front of the camera while your face shows strong anticipation, then reveal how it looks after one bite.
  • — Extreme close-up: hold a translucent paint marker directly in front of the camera while your face shows strong anticipation, then reveal how it looks on a finished sketch.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a clear, unresolved question about a visually intriguing object, promising a future reveal that the viewer must wait for.

Payoff

Complete the full transformation, reinforcing the positive verdict with repeated, emphatic praise and contextualizing the object's primary benefit for a specific use case or season.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curiosity Payoff

To create and resolve intense curiosity around a product's unique visual or mechanical feature by structuring the video as a journey to a final, satisfying reveal.

  1. 1

    The Product Dossier

    Provide essential context about the object's origin, name, and core concept to build its perceived value and uniqueness.

  2. 2

    The First Look Reveal

    Perform the initial interaction with the object's core mechanism, accompanied by a raw, emotional reaction to heighten viewer anticipation.

  3. 3

    The Ritualistic Preparation

    Engage in a deliberate, multi-step process to prepare the object for its final use, creating a mini-transformation that delays the main payoff and showcases its unique properties.

  4. 4

    The Authenticity Check

    Introduce a minor critique or point of unmet expectation to establish credibility and make the subsequent praise feel more genuine and earned.

  5. 5

    The Initial Application & Instant Verdict

    Begin the final demonstration, delivering an immediate and enthusiastic judgment upon the very first point of contact to signal a positive outcome and begin the payoff sequence.

Themes

  • product review
  • first impressions
  • beauty trends
  • holiday makeup

Techniques

  • direct-to-camera
  • product demonstration
  • close-up shots

Post caption

OMG FENTY 😍😍😍 #fenty #glossbomb #makeup #beauty #lipgloss

Transcript

I need to know what this lip gloss is gonna look like on the lips. And he dropped tier holiday lip bundle, and there's a new shade called spiked hot chocolate. And he dropped a new stacks. So this has three different gloss balm colors in one. I am genuinely so curious what oh. Oh my god. I don't wanna ruin this, but I do wanna make sure I'm getting a little bit of each color on the wand. Oh, yeah. Now you can see it's mixed. It's that classic Fenty Gloss Balm scent. Sometimes I wish they would change the scent to, like, match the holiday season. Like, why doesn't this smell like hot chocolate? I think this is gonna look insane on the lips, especially with the current lip combo I have on. Oh my god. I knew it. It is gorgeous. Flip with the gloss. See how it transforms the better? Stunning. Stunning. It's so the Best gloss balm, you can't get over the shine. You can't get over the shine. This is gorgeous. So perfect for fall. Wow. So stunning.

Creator reviews new Fenty lipgloss | Viral Hooks