@fentyhair
Instagram · Vlog
@fentyhair Turn the VOL all the way 🆙, it’s the sound of the dreamiest #SephoraSavingsEvent haul yet 🎧 It’s *finally* time to cop all the #FentyHoliday tings on ya wishlist ✨🛍️ Use code EVERYTHING to secure your savings. What’s going in your cart, #FentyFam? 🛒 💗 Rouge: 20% off 10/31–11/10 💗 VIB: 15% off 11/4–11/10 💗 Insiders: 10% off 11/4–11/10
Performance
Video #8953 · Vlog
[01]
The creator unboxes and showcases a variety of Fenty products from a Sephora bag. They sequentially reveal a lip gloss trio, a hair and body mist, a body cream, a foundation, a leave-in conditioner, a heat protectant, and a lip mask. For each item, they display the packaging, unbox it, and demonstrate its texture or application by swatching it on their hand or wrist, all set to music and satisfying ASMR sounds.
[02]
[03]
66.6M1940.9×Exaggerated reactions to makeup products@melinda_melrose · Review66.6M1759.1×Lip gloss try-on and reaction@melinda_melrose · Show and Tell
380.5K35.8×Aesthetic montage of product collection@fentybeauty · Showcase
395K20.8×Honest makeup product review@izzydavey99 · Unboxing
1.8M26.5×Aesthetic showcase of product collection@gisou · Product Showcase
451.2K32.8×Creative water reveal for sale@fentyskin · Themed Announcement
7.5M15.3×ASMR product unboxing and showcase@glossier · ASMR Process
4.4M3.5×Creator reviews new Fenty lipgloss@mikaylanogueira · Product Showcase
6.7M47.5×ASMR unboxing of themed makeup@sheglam · Showcase
3.8M9.7×Aesthetic lipstick product showcase@glossier · Showcase
559K10.2×Satisfying product packaging as fidgets@laneige_us · Rapid Fire Listicle
458.1K1.3×Aesthetic product showcase and swatches@glossier · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A hand lifts a visually striking black-and-white striped Sephora bag that is overflowing with colorful Fenty product boxes, immediately signaling a large and exciting product haul.
[06]
Steal this for your own video
Open with a close-up of a recognizable being lifted into frame, visibly overflowing with to tease a big haul.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Collective Promise: A wide shot displaying all the items to be unboxed, contained within a single bag or box, creating anticipation for the reveals to come.
Payoff
Cumulative Satisfaction: The payoff is not a single concluding event, but the accumulated sensory gratification from each completed micro-pattern loop. The video ends abruptly after the final demonstration, encouraging a re-watch.
[08]
The structural pattern this video runs on
Framework
The ASMR Unboxing
A systematic, multi-item reveal where each product is unboxed and demonstrated through a highly satisfying, sound-focused sensory experience. The narrative is driven by ASMR triggers and visual texture reveals rather than a story or judgment.
The Sensory Gauntlet
A rhythmic sequence where multiple items are processed through an identical, satisfying, multi-step demonstration pattern, creating a hypnotic and gratifying viewing loop.
Turn the VOL all the way 🆙, it’s the sound of the dreamiest #SephoraSavingsEvent haul yet 🎧 It’s *finally* time to cop all the #FentyHoliday tings on ya wishlist ✨🛍️ Use code EVERYTHING to secure your savings. What’s going in your cart, #FentyFam? 🛒 💗 Rouge: 20% off 10/31–11/10 💗 VIB: 15% off 11/4–11/10 💗 Insiders: 10% off 11/4–11/10