Viral Hooks
Trending short videosSwatching multiple lip stain shades
N

@nyxcosmetics

Instagram · Vlog

@nyxcosmetics This stain? Longwear. Your last situationship? Not so much... Grab yours at @ultabeauty #nyxcosmeticcs #nyxprofessionalmakeup

View original on Instagram

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Performance

Views
176.2K
Likes
2.4K
Comments
45
Engagement
1.4%
Outlier
1.7×

Video #3328 · Vlog

Swatching multiple lip stain shadesfrom @nyxcosmetics

[01]

Overview

The creator displays a collection of NYX Lip Lingerie Stain pens, then proceeds to swatch each individual shade in a series of lines on their forearm, concluding with a final shot showcasing all the colors side-by-side.

[02]

Simple outline

  1. 1Present the full set
  2. 2Execute the demonstration
  3. 3Reveal the complete comparison

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseProduct Demo
Elements
Title Text HookMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Swatching Lip Lingerie Stain 💋

Visual hook · 45%

A close-up shot of hands with a stylish black and white polka-dot manicure holding a bundle of makeup products, creating immediate visual interest and focusing on the items to be showcased.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually dense shot of all the items to be tested, held in hand, with a clear text overlay stating the video's purpose. This immediately sets expectations and shows the viewer the 'menu' of what's to come.

Payoff

The final, static shot of all the results together. This serves as the 'money shot,' delivering the full range of information the viewer was seeking in a single, easily digestible image.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Swatch Showcase

To efficiently demonstrate the variations within a single product line through a repetitive, visually satisfying action, culminating in a final comparative overview.

  1. 1

    The Collection Introduction

    The video opens by displaying the entire group of products, establishing the scope and subject matter instantly.

  2. 2

    The Rhythmic Demonstration

    A repeating sequence where each individual item is applied or demonstrated in a consistent, clean, and rhythmic manner. This forms the main body of the video.

  3. 3

    The Final Tableau

    A concluding static shot that displays all the demonstrated results side-by-side, allowing for easy comparison and providing a visually satisfying sense of completion.

Themes

  • Product demonstration
  • Beauty
  • Cosmetics

Techniques

  • Montage
  • Close-up shots

Trends

  • ASMR-style product showcase
  • Swatch videos

Post caption

This stain? Longwear. Your last situationship? Not so much... Grab yours at @ultabeauty #nyxcosmeticcs #nyxprofessionalmakeup

Text overlays

  • title · beginning

    Swatching Lip Lingerie Stain 💋

Swatching multiple lip stain shades | Viral Hooks