@nyxcosmetics
TikTok · One Shot
@nyxcosmetics leave ur pick in the comments 👀 #jellyjob #lipgloss #newmakeup
Trending short videosPick your shade from lineup
The edit1 shot · 1 text
Shots Text0:06
Performance
- Views
- 32.6M
- Likes
- 200.4K
- Comments
- 820
- Engagement
- 0.6%
- Outlier
- 111.4×
- Length · 5 Nov 2025
- 0:06
Video #7429 · One Shot
Pick your shade from lineupfrom @nyxcosmetics
[01]
Overview
The video displays a complete collection of NYX 'Jelly Job' lip glosses arranged in a vertical color gradient. A persistent text overlay prompts viewers to 'pick ur jelly shade,' with a corresponding emoji next to each product to encourage engagement in the comments.
[02]
Simple outline
- 1Present interactive prompt
- 2Display categorized options
- 3Assign symbolic meaning
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
pick ur jelly shade:
Visual hook · 40%
An aesthetically pleasing overhead flat lay of numerous lip gloss tubes arranged in a satisfying color gradient from light to dark.
[06]
Hook template
Steal this for your own video
pick ur shade:
- — pick ur nail polish shade: 💅
- — pick ur hoodie color: 🧥
- — pick ur matcha level: 🍵
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, low-friction call-to-action that frames the content as a personal choice (e.g., 'pick your...').
Payoff
The viewer makes a selection, achieving a moment of self-identification, and is prompted (often in the caption) to share their choice, converting passive viewing into active engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Symbolic Menu
Drives engagement by presenting a visually organized array of options, each paired with a symbolic icon, and prompting viewers to self-identify by making a choice.
- 1
The Option Spectrum
The full range of choices is presented simultaneously in a visually organized and aesthetically pleasing manner, allowing for immediate scanning and preference identification.
- 2
The Symbolic Legend
Each option is visually paired with a corresponding symbolic icon (like an emoji) that assigns it a personality, vibe, or abstract meaning, transforming a simple choice into an act of self-expression.
Themes
Techniques
Trends
Post caption
leave ur pick in the comments 👀 #jellyjob #lipgloss #newmakeup
Text overlays
call-to-action · throughout
pick ur jelly shade: