@nyxcosmetics
TikTok · One Shot
@nyxcosmetics black licorice is THAT girl 🖤 #gothmakeup #halloweenmakeup #lipgloss
Trending short videosHalloween lip gloss product demo
The edit1 shot · 1 text
Shots Text0:07
Performance
- Views
- 3.7M
- Likes
- 9K
- Comments
- 64
- Engagement
- 0.3%
- Outlier
- 3.4×
- Length · 4 Oct 2025
- 0:07
Video #7430 · One Shot
Halloween lip gloss product demofrom @nyxcosmetics
[01]
Overview
The creator holds up a NYX Butter Gloss in a black shade, then applies it to her lips in a close-up shot. She finishes by showing the final look of the glossy black lips, tilting her head to the camera.
[02]
Simple outline
- 1State a bold claim
- 2Demonstrate the transformation
- 3Reveal the final result
[03]
Related videos
905.6K318.6×Lipstick product application showcase.@maccosmetics · Product Showcase
4.2M5.2×Matte to glossy lip transformation@rarebeauty · Before/After Transformation
158.3K1.7×Lip stain application tutorial showcase@nyxcosmetics · Tutorial / How To
876.3K1.2×Demonstrates three lip gloss shades@gisou · Product Showcase
176.2K1.7×Swatching multiple lip stain shades@nyxcosmetics · Product Showcase
4.3M3239.6×Ad for makeup that lasts@nyxcosmetics · Brand Manifesto
7.3M39×Lip gloss applicator feature showcase@nyxcosmetics · Product Showcase
3.1M2.5×Creator reviews new lip stain@mikaylanogueira · Product Demo
100.2K2.1×Choosing and applying lip gloss@camillemontagnac · Product Showcase
23.9M659.8×Creative DIY costume build process@nyxcosmetics · Process
386.6K3.7×Rapid fire makeup product review@nyxcosmetics · Rapid Fire Listicle
59.5K1.2×Quick cuts showing product benefits@nyxcosmetics · Product Promo[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
u can't do Halloween without this gloss
Visual hook · 40%
The video opens with a close-up shot of the NYX Butter Gloss product held towards the camera, immediately establishing the video's subject. This is followed by an extreme close-up of the black gloss being applied to the lips, creating a visually engaging and satisfying application shot.
[06]
Hook template
Steal this for your own video
u can't do without this
- — u can't do a beach day without this waterproof sunscreen
- — u can't do a job interview without this resume checklist
- — u can't do taco night without this salsa verde
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, text-based proclamation is made, positioning an object as a non-negotiable essential for a specific context or event, immediately creating a 'prove it' challenge for the viewer.
Payoff
The viewer experiences visual satisfaction from a completed, dramatic transformation, confirming the object's effectiveness and fulfilling the promise made in the hook.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Essential Transformation
To establish a product's indispensability for a specific context by demonstrating its dramatic transformative power in a quick, satisfying sequence.
- 1
The Application Ritual
A visually satisfying, close-up demonstration of the object being used. This beat serves as the active transformation, building anticipation for the final outcome.
- 2
The Conclusive Reveal
A final, direct-to-camera shot showcasing the completed transformation. This beat serves as the visual proof that validates the hook's initial bold claim.
Themes
Techniques
Trends
Post caption
black licorice is THAT girl 🖤 #gothmakeup #halloweenmakeup #lipgloss
Text overlays
title · beginning
u can't do Halloween without this gloss