Viral Hooks
Trending short videosQuick cuts showing product benefits
N

@nyxcosmetics

Instagram · Quick Hit

@nyxcosmetics A lip look that speaks volumes 🔊! Stain Loud brings a 2-in-1, high shine gloss, plus a lasting stain that STAYS 💋 available now on www.nyxcosmetics.com and online at Ulta Beauty on Sunday, 11/8 - Avari is wearing Stain Loud Shade, MOUTH OFF MAGENTA - Quinn is wearing Stain Loud Shade, HOT MOUTH PINK - Adual is wearing Stain Loud Shade, MOCHA ME MAD - Lucia is wearing Stain Loud Shade, BOLD N’ BEIGE - Naja is wearing Stain Loud Shade, CALLED OUT COCOA #nyxcosmetics #nyxprofessionalmakeup

View original on Instagram

The edit1 shot · 9 text
Shots Text0:15

Performance

Views
59.5K
Likes
3K
Comments
141
Engagement
5.3%
Outlier
1.2×
Length · 5 Nov 2026
0:15

Video #49728 · Quick Hit

Quick cuts showing product benefitsfrom @nyxcosmetics

[01]

Overview

The video introduces the new NYX "Stain Loud" lip product, demonstrates the two-step application process (stain and gloss), showcases its transfer-proof and smudge-proof qualities with models eating, and reveals the full range of 20 available shades through a dynamic animation.

[02]

Simple outline

  1. 1State product's dual function
  2. 2Demonstrate two-step process
  3. 3Prove durability claims
  4. 4Reveal extensive options

[03]

Related videos

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[04]

Classification

Format
Quick Hit
Concepts
Product PromoTutorial / How ToShowcase
Elements
Text OverlayMontage EditingMotion GraphicsVoiceoverTitle Text Hook
Account
Brand
Topics
MakeupBeautyAdvertisingProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 20%

New!

Verbal hook · 70%

New. Stain good lip stain and gloss combo for loud shine and lasting stain.

Visual hook · 10%

The video opens with a rapid sequence of shots: the brand logo, a stylized product shot against a vibrant pink background, and an extreme close-up of a model applying the glossy, colorful product to her lips.

[06]

Hook template

Steal this for your own video

New. [product name or type] that gives you [benefit #1] and [benefit #2].

  • — New. Dog shampoo that gives you a spotless coat and a fresh scent for weeks.
  • — New. Budgeting app that gives you total clarity and zero spreadsheet headaches.
  • — New. Protein bar that gives you real chocolate flavor and 20 grams of protein.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-energy declaration of novelty, immediately introducing the product's name and core identity to capture attention.

Payoff

A final, definitive brand sign-off that acts as a stamp of authority and reinforces brand identity after the product's value has been fully demonstrated and proven.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Demo & Proof Formula

A rapid-fire product demonstration that establishes a core benefit, shows a simple application process, provides visual proof of its claims, and concludes by showcasing extensive variety to create desire.

  1. 1

    The Product Thesis

    Announce the new product and immediately state its core dual-functionality and primary benefits in a single, concise statement.

  2. 2

    Instructional Beat 1: The Foundation

    Demonstrate the first step of a simple, two-part application process, establishing the base layer or initial action required.

  3. 3

    Instructional Beat 2: The Finisher

    Demonstrate the second and final step of the application, showing how to complete the promised effect and achieve the final look.

  4. 4

    The Torture Test

    Provide rapid, visual proof of the product's key durability claims (e.g., transfer-proof, smudge-proof) through real-world stress tests.

  5. 5

    The Spectrum Reveal

    Overwhelm the viewer with a dynamic, visually stimulating showcase of the extensive variety available, driving desire through choice and personalization.

Themes

  • Boldness
  • Durability
  • Self-expression
  • Vibrancy

Techniques

  • Montage editing
  • Motion graphics
  • Product demonstration

Post caption

A lip look that speaks volumes 🔊! Stain Loud brings a 2-in-1, high shine gloss, plus a lasting stain that STAYS 💋 available now on www.nyxcosmetics.com and online at Ulta Beauty on Sunday, 11/8 - Avari is wearing Stain Loud Shade, MOUTH OFF MAGENTA - Quinn is wearing Stain Loud Shade, HOT MOUTH PINK - Adual is wearing Stain Loud Shade, MOCHA ME MAD - Lucia is wearing Stain Loud Shade, BOLD N’ BEIGE - Naja is wearing Stain Loud Shade, CALLED OUT COCOA #nyxcosmetics #nyxprofessionalmakeup

Text overlays

  • title · beginning

    New!

  • title · beginning

    STAIN LOUD

  • informational · beginning

    LIP STAIN AND GLOSS COMBO

  • informational · beginning

    LOUD SHINE LASTING STAIN

  • informational · middle

    STEP 1: LINE LOUD

  • informational · middle

    STEP 2: GLOSS LOUD

  • informational · middle

    TRANSFER PROOF!

  • informational · middle

    SMUDGE PROOF!

  • informational · middle

    20 LOUD SHADES

Transcript

New. Stain good lip stain and gloss combo for loud shine and lasting stain. Step one, line loud with all day stain. Step two, lip gloss for high shine stained lips. Transfer proof, smudge proof in 20 loud shades. This is NYX professional makeup.

Quick cuts showing product benefits | Viral Hooks