Viral Hooks
Trending short videosCelebrity showcases new hair product
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@sephorafrance

Instagram · Speaker address

@sephorafrance @badgalriri’s secret for refreshed roots + giving strands a boost 🤫​😍 ⁣ ⁣ 🇫🇷 – Le shampoing sec The Imposter de @fentyhair, c’est littéralement de la magie en bouteille : il vous offre un volume instantané en un seul geste ✨⁣ Dites adieu aux mauvais jours capillaires 👋🏿👋🏽👋🏻 ⁣ ⁣ Maintenant disponible chez Sephora.⁣ 🇬🇧 – The Imposter Dry Shampoo by @fentyhair is literally magic in a bottle, giving you that instant volume in just one step ✨ ​⁣ Say bye-bye to bad hair days 👋🏿👋🏽👋🏻 ⁣ ⁣ Now available at Sephora⁣ ⁣ 🇮🇹 - Letteralmente magia per i tuoi capelli: lo shampoo secco The Imposter di @fentyhair ti regala volume istantaneo in un solo step✨ ⁣ Addio bad hair days 👋🏿👋🏽👋🏻 ⁣ Ora disponibile da Sephora.⁣ ⁣ 🇵🇱 - Suchy szampon „The Imposter” od @fentyhair to dosłownie magia w butelce, która w jednym kroku zapewnia włosom natychmiastową objętość ✨ ⁣ Pożegnaj się z bad hair days 👋🏿👋🏽👋🏻 ⁣ Dostępny wyłącznie w Sephora⁣ ⁣ 🇹🇷 - @fentyhair'in The Imposter Kuru Şampuanı: Saçlarına tek dokunuşta anında hacim kazandır ✨ ⁣ Gün boyu ışıltılı ve yenilenmiş görünen saçlar 🤝 bad hair daylere veda etme zamanı! ⁣ Şimdi Sephora'da keşfet⁣ ⁣ 🇩🇪 - Das Imposter Trockenshampoo von @fentyhair ist wortwörtlich Magie in einer Flasche und verleiht euch in nur einem Schritt sofortiges Volumen ✨⁣ Verabschiedet euch von Bad Hair Days 👋🏿👋🏽👋🏻⁣ Jetzt bei Sephora.⁣ ⁣ #Sephora #Haircare #Fentyhair #TheImposter

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Shots0:11

Performance

Views
1.5M
Likes
67.1K
Comments
620
Engagement
4.5%
Outlier
176.1×
Length · 25 Jun 2026
0:11

Video #34550 · Speaker address

Celebrity showcases new hair productfrom @sephorafrance

[01]

Overview

Rihanna looks at the camera, then presents a Fenty Hair spray bottle. She demonstrates the product by spraying it into her long, wavy hair, and then playfully sprays a cloud of mist directly towards the camera, ending with a confident look.

[02]

Simple outline

  1. 1Reveal the object of focus
  2. 2Demonstrate its intended function
  3. 3Exaggerate its effect visually
  4. 4Embody the resulting attitude

[03]

Related videos

416.6K55.1×Rihanna glamorous portrait for hair product@fentyhair · Product Promo5.8M767.1×Rihanna performing on stage glamorously@fentybeauty · Inspo Lookbook66.6M1759.1×Lip gloss try-on and reaction@melinda_melrose · Show and Tell860.3K6.2×Satisfying Fenty beauty product unboxing@fentyhair · Product Showcase380.5K35.8×Aesthetic montage of product collection@fentybeauty · Showcase66.6M1940.9×Exaggerated reactions to makeup products@melinda_melrose · Review451.2K32.8×Creative water reveal for sale@fentyskin · Themed Announcement9.3M765×Relatable text product spray demo@saiebeauty · Product Demo4.4M3.5×Creator reviews new Fenty lipgloss@mikaylanogueira · Product Showcase6.9M534.2×Demonstrating a glowy skin product@saiebeauty · Product Demo4.2M42.2×Sensory product reveal teaser video@elfyeah · Hype Teaser3.9M3.1×Celebrity demonstrates new scented body products@rarebeauty · Product Promo

[04]

Classification

Format
Speaker address
Concepts
Product PromoVibe Showcase
Elements
Montage EditingMood Music
Account
BrandPersonal Brand
Topics
BeautyCosmetics / SkincareCelebrity

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

A close-up shot of the celebrity Rihanna looking directly at the camera with a glamorous makeup look and styled, wavy hair.

[06]

Hook template

Steal this for your own video

[CELEBRITY OR AUTHORITY FIGURE] locks eyes with the camera, holds up [PRODUCT OR OBJECT], demonstrates it on themselves, then directs it straight at the lens in a confident close-up.

  • — A Michelin-star chef locks eyes with the camera, holds up a home cooking gadget, uses it on a dish right in front of them, then points it directly at the lens with a knowing smirk.
  • — A professional athlete locks eyes with the camera, holds up a recovery supplement, takes it on camera, then extends the bottle directly toward the lens with a confident nod.
  • — A master florist locks eyes with the camera, holds up a bouquet-building tool, arranges stems with it in real time, then aims it straight at the lens with a playful wink.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The video opens on a close-up of the subject, establishing a mood and context before immediately introducing the product, creating curiosity about its purpose.

Payoff

The viewer is left with a strong association between the product and a desirable feeling of confidence and style, making the emotional benefit the key takeaway.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Vibe-Driven Demo

To showcase a product not just through its function, but by demonstrating the attitude and aesthetic it imparts, transforming a simple demonstration into a captivating, stylized experience.

  1. 1

    The Tool Reveal

    The product is brought into the frame and held up to the camera, clearly identifying it as the agent of transformation for the narrative.

  2. 2

    The Practical Application

    The product is used in its intended, functional manner, providing a direct and clear demonstration of its primary purpose.

  3. 3

    The Theatrical Flourish

    The product's use is exaggerated in a visually striking and playful way, aimed directly at the viewer to create a memorable, 'magic' moment that transcends a simple demo.

  4. 4

    The Embodied Result

    The subject holds a final, confident pose with the product, personifying the cool, effortless attitude and aesthetic achieved through its use.

Themes

  • Beauty
  • Product Promotion
  • Celebrity Endorsement

Techniques

  • Montage editing
  • Direct-to-camera address

Trends

  • Founder-led marketing

Post caption

@badgalriri’s secret for refreshed roots + giving strands a boost 🤫​😍 ⁣ ⁣ 🇫🇷 – Le shampoing sec The Imposter de @fentyhair, c’est littéralement de la magie en bouteille : il vous offre un volume instantané en un seul geste ✨⁣ Dites adieu aux mauvais jours capillaires 👋🏿👋🏽👋🏻 ⁣ ⁣ Maintenant disponible chez Sephora.⁣ 🇬🇧 – The Imposter Dry Shampoo by @fentyhair is literally magic in a bottle, giving you that instant volume in just one step ✨ ​⁣ Say bye-bye to bad hair days 👋🏿👋🏽👋🏻 ⁣ ⁣ Now available at Sephora⁣ ⁣ 🇮🇹 - Letteralmente magia per i tuoi capelli: lo shampoo secco The Imposter di @fentyhair ti regala volume istantaneo in un solo step✨ ⁣ Addio bad hair days 👋🏿👋🏽👋🏻 ⁣ Ora disponibile da Sephora.⁣ ⁣ 🇵🇱 - Suchy szampon „The Imposter” od @fentyhair to dosłownie magia w butelce, która w jednym kroku zapewnia włosom natychmiastową objętość ✨ ⁣ Pożegnaj się z bad hair days 👋🏿👋🏽👋🏻 ⁣ Dostępny wyłącznie w Sephora⁣ ⁣ 🇹🇷 - @fentyhair'in The Imposter Kuru Şampuanı: Saçlarına tek dokunuşta anında hacim kazandır ✨ ⁣ Gün boyu ışıltılı ve yenilenmiş görünen saçlar 🤝 bad hair daylere veda etme zamanı! ⁣ Şimdi Sephora'da keşfet⁣ ⁣ 🇩🇪 - Das Imposter Trockenshampoo von @fentyhair ist wortwörtlich Magie in einer Flasche und verleiht euch in nur einem Schritt sofortiges Volumen ✨⁣ Verabschiedet euch von Bad Hair Days 👋🏿👋🏽👋🏻⁣ Jetzt bei Sephora.⁣ ⁣ #Sephora #Haircare #Fentyhair #TheImposter

Celebrity showcases new hair product | Viral Hooks