@nyxcosmetics
Instagram · One Shot
@nyxcosmetics The roman empire of all shades 🩷 #nyxcosmetics #nyxprofessionalmakeup #IYNYK
Trending short videosSingle color makeup product layout
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 2.5M
- Likes
- 61.5K
- Comments
- 284
- Engagement
- 2.5%
- Outlier
- 23.6×
Video #3362 · One Shot
Single color makeup product layoutfrom @nyxcosmetics
[01]
Overview
The video presents a static, overhead shot of six different NYX Professional Makeup products, all in a matching dusty rose shade, arranged neatly on a concrete surface. A text overlay provides the context that this specific color is a current obsession for the creator, while music plays in the background.
[02]
Simple outline
- 1State a strong preference
- 2Present curated evidence
- 3Create a visual theme
[03]
Related videos
32.6M111.4×Pick your shade from lineup@nyxcosmetics · Product Showcase
251.4K2.4×Grid showcase of product shades@nyxcosmetics · Product Showcase
2.9M8.9×Fast-paced product showcase montage@nyxcosmetics · Product Showcase
7.8M7.7×Product showcase with satisfying swatches@nyxcosmetics · Product Showcase
59.5K1.2×Quick cuts showing product benefits@nyxcosmetics · Product Promo
4.3M3239.6×Ad for makeup that lasts@nyxcosmetics · Brand Manifesto
10.6M8.6×Trying on every new gloss shade@nyxcosmetics · Rapid Fire Listicle
7.1M26.4×Close-up aesthetic product reveal@rarebeauty · Showcase
386.6K3.7×Rapid fire makeup product review@nyxcosmetics · Rapid Fire Listicle
157.3K3.4×Colorful lip stain product line showcase@nyxcosmetics · Product Showcase
1.7M16.4×Choose one makeup palette showcase@nyxcosmetics · Product Showcase
4M2140.3×Aesthetic montage of glossy makeup@refybeauty · Product Showcase[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
The color that has me in a chokehold
Visual hook · 35%
An aesthetically pleasing overhead flat-lay of multiple makeup products perfectly arranged in a cohesive, monochromatic color scheme on a textured concrete background.
[06]
Hook template
Steal this for your own video
The that has me in a chokehold
- — The cherry red that has me in a chokehold
- — The cloud-shaped lighting that has me in a chokehold
- — The one-pan pasta formula that has me in a chokehold
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, relatable statement of intense preference using evocative language or current slang to create immediate interest and a sense of shared experience.
Payoff
Delivers instant visual satisfaction and provides a curated list of examples, empowering the viewer with actionable discovery and reinforcing the initial claim.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Obsession Showcase
Declare a strong preference for a specific attribute and immediately validate it by showcasing a curated, aesthetically pleasing collection of items that all share that attribute.
- 1
The Thematic Tableau
A single, static, and aesthetically pleasing visual presentation of multiple items that serve as immediate and overwhelming proof for the initial claim. This functions as both the evidence and the entire body of the narrative.
Themes
Techniques
Trends
Post caption
The roman empire of all shades 🩷 #nyxcosmetics #nyxprofessionalmakeup #IYNYK
Text overlays
title · throughout
The color that has me in a chokehold