@nyxcosmetics
Instagram · One Shot
@nyxcosmetics butter gloss felt left out of the trend yesterday 🤭 💋 #nyxcosmetics #nyxprofessionalmakeup
Trending short videosGrid showcase of product shades
Performance
- Views
- 251.4K
- Likes
- 4.2K
- Comments
- 38
- Engagement
- 1.7%
- Outlier
- 2.4×
Video #3386 · One Shot
Grid showcase of product shadesfrom @nyxcosmetics
[01]
Overview
The video displays a static grid of 12 different shades of NYX Butter Gloss. Each square in the grid features a tube of the lip gloss alongside its applicator wand against a solid colored background.
[02]
Simple outline
- 1Present organized grid
- 2Showcase full variety
- 3Detail each item
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 75%
A colorful and aesthetically pleasing grid displaying 12 different shades of lip gloss, immediately showcasing the product's extensive color range.
[06]
Hook template
Steal this for your own video
Create a colorful grid of , with each tile pairing the and its against a matching solid-color background.
- — Create a colorful grid of 12 lip gloss shades, with each tile pairing the gloss tube and its applicator wand against a matching solid-color background.
- — Create a colorful grid of 9 sneaker colorways, with each tile pairing the shoe and its signature sole against a matching solid-color background.
- — Create a colorful grid of 8 nail polish colors, with each tile pairing the bottle and its brush against a matching solid-color background.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A visually satisfying, multi-item grid that immediately communicates variety and aesthetic order, drawing the eye in with color and repetition.
Payoff
The viewer gains a comprehensive understanding of the product line's breadth, enabling them to mentally bookmark preferred options and fostering a desire for the product through sheer variety.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Grid Showcase
Presenting a full product collection in a static, aesthetically pleasing grid format to showcase variety and detail simultaneously, allowing for rapid comparison and discovery.
- 1
The Collection Panorama
To display the entire range of product variations at once in a static composition. This allows the viewer's eye to scan and compare all options simultaneously without a temporal sequence, facilitating personal choice.
Themes
Techniques
Post caption
butter gloss felt left out of the trend yesterday 🤭 💋 #nyxcosmetics #nyxprofessionalmakeup