@nyxcosmetics
TikTok · Speaker address
@nyxcosmetics obsessing over all these shades 🍒 #nyxcosmetics #nyxprofessionalmakeup
Trending short videosTrying on every new gloss shade
The edit1 shot · 17 text
Shots Text0:51
Performance
- Views
- 10.6M
- Likes
- 34.3K
- Comments
- 163
- Engagement
- 0.3%
- Outlier
- 8.6×
- Length · 5 Nov 2025
- 0:51
Video #9166 · Speaker address
Trying on every new gloss shadefrom @nyxcosmetics
[01]
Overview
The creator introduces the new NYX Cosmetics Jelly Drop Shine Gloss line, explaining it comes in 16 shades. She then systematically tries on and names eight different 'flat' shades, followed by eight different 'shimmer' shades, showcasing the full range of colors and finishes. She concludes by asking the audience whether they prefer shimmer or flat glosses.
[02]
Simple outline
- 1State unique product concept
- 2Systematically review first category
- 3Systematically review second category
- 4Pose direct engagement question
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
If jelly and lip gloss had a baby, it would be this.
Visual hook · 35%
An extreme close-up of a vibrant red lip gloss tube as the applicator, coated in a thick, jelly-like gloss, is pulled out.
[06]
Hook template
Steal this for your own video
If and had a baby, it would be .
- — If jelly and lip gloss had a baby, it would be this gloss.
- — If a planner and a therapist had a baby, it would be this journal.
- — If a sneaker and a slipper had a baby, it would be this shoe.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A metaphorical or conceptual statement that frames the product/topic in a novel and intriguing way (e.g., 'If X and Y had a baby...').
Payoff
The Engagement Prompt: A direct question to the audience that leverages the binary framework established at the start, prompting them to self-identify with one of the categories and share their preference in the comments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Binary Gauntlet
To systematically showcase a large collection of items by first dividing them into two distinct, easily understood categories, reviewing each category sequentially using a rapid, repeating pattern, and concluding with a direct question that prompts the audience to choose a side.
- 1
The Thesis & Promise
Introduce the subject, state its core value proposition, establish the binary categories for review (e.g., shimmers vs. flats), and promise a comprehensive demonstration ('Let's try them all on').
- 2
Category A Gauntlet
A rapid-fire showcase of all items belonging to the first established category, applying a consistent micro-pattern to each one to build rhythm and momentum.
- 3
Category B Gauntlet
A clear verbal transition ('Next for the...') followed by a rapid-fire showcase of all items belonging to the second category, using the same consistent micro-pattern to satisfy viewer expectations.
Themes
Techniques
Trends
Post caption
obsessing over all these shades 🍒 #nyxcosmetics #nyxprofessionalmakeup
Text overlays
contextual · middle
Just Jelly
contextual · middle
Just Frost
contextual · middle
Toast N' Jelly
contextual · middle
Jelly Filled
contextual · middle
Jelly Jammin'
contextual · middle
Cherry Jelly
contextual · middle
Juicy Jelly
contextual · middle
Jellybean
contextual · middle
Glow Job
contextual · middle
Honey, It's Jelly
contextual · middle
Jelly Blushin'
contextual · middle
Jelly Kissed
contextual · middle
Jelly Icing
contextual · middle
Jelly Squeeze
contextual · middle
Orange Ya Jelly
contextual · middle
Bling Me Jelly
branding · end
CapCut
Transcript
If jelly and lip gloss had a baby, it would be this. Tier NYX Cosmetics Jelly Drops Shine Gloss comes in 16 shades, shimmers and flats, and they make your lips look like jelly. Let's try them all on. The first shade is Just Jelly, a clear gloss. Then you have Jelly Frost, an Icy Blue, Toast and Jelly, a pale nude, Jelly Filled, an ice pale pink, Jelly Jam, pink, Cherry Jelly, a classic bright red, Juicy Jelly, a bright pink, and best, Jelly Bean, a chocolate brown. Next for the shimmer shades, we have Glow Job, a gold shimmer. The next shade is Honey It's Jelly, which is a nude pearl shimmer, Jelly Blush in, a pink shimmer, Jelly Kissed, a cool pink shimmer, Jelly Icing, an icy lilac, Jelly Squeeze, a peach pearl. Orange Jelly, a tangerine y shimmer. And Bling Me Jelly, a bronze. So which one are you? Are you a shimmer or are you a flat?