@glossier
TikTok · Vlog
@glossier The wait is over. I ❤️ NY Balm Dotcom is officially here. Juicy apple flavor, long-lasting hydration, and a clear tint. Shop now at Glossier, @sephora, @sephoracanada, #Sephora at @Kohl’s, @SephoraMiddleEast, @SPACE NK, and @MECCA. Available 7/28 at @Sephora UK.
Performance
Video #36835 · Vlog
[01]
The creator unboxes the new Glossier 'I ❤️ NY Balm Dotcom', showcasing the product's outer packaging from multiple angles, then opens it to reveal the product tube. They demonstrate the balm's clear, shimmery texture by applying a swatch to the back of their hand.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A clean, close-up shot of a person with dark, stylized nails holding and slowly rotating a minimalist product box, creating immediate visual interest and curiosity about the product.
[06]
Steal this for your own video
Close-up of slowly rotating a to reveal .
[07]
The promise the opener makes, and how the video pays it back
Hook
A static, well-lit shot of the product's packaging, held in hand to immediately establish the item of interest and the video's aesthetic.
Payoff
A final, glistening shot of the applied product, delivering the visual satisfaction and answering the viewer's implicit questions about its appearance and texture.
[08]
The structural pattern this video runs on
Framework
The Aesthetic Unboxing
A linear, visually-driven reveal of a product, moving from its external packaging to its internal form and finally to its functional application and result, creating a sense of discovery and sensory satisfaction.
The 360° Packaging Showcase
Rotate the object to display all sides of its external packaging, building visual interest and providing information through design cues.
The Unveiling Ritual
Physically open the packaging, creating a satisfying transition and building anticipation for the reveal of the core product.
The Hero Reveal
Slowly remove the core product from its packaging, creating a focal point and a moment of discovery for the viewer.
The Texture Swatch
Apply the product to a surface (like skin) to demonstrate its physical properties—texture, color, consistency, and finish.
The Effect Payoff
Linger on the applied product, allowing light to interact with it and clearly showcase its final visual effect.
The wait is over. I ❤️ NY Balm Dotcom is officially here. Juicy apple flavor, long-lasting hydration, and a clear tint. Shop now at Glossier, @sephora, @sephoracanada, #Sephora at @Kohl’s, @SephoraMiddleEast, @SPACE NK, and @MECCA. Available 7/28 at @Sephora UK.